Stay Ahead of Google's Latest Updates for Local Businesses!

Hello, Valued Subscriber

What You Must Know About Google's Local Search Update

A seemingly little but very significant component, your business's working hours, now receives more weight in Google's local search algorithm, according to a recent upgrade. Your posted business hours are now very important for your local search rankings, thanks to this adjustment that became apparent following the November 2023 update.

Openness and Its Power

The 'openness' of your business, or the hours it is open for business, is now a greater indicator in Google's local ranking engine, according to Search Liaison. When people aren't looking for a particular company but rather a category of goods or services, this is particularly the case with non-navigational queries.

A Word of Warning

With this modification, companies may feel pressured to advertise their hours of operation all the time in order to increase their visibility. But since Google is always working to improve this ranking indicator, they warn against doing this. Potential fines and a bad user experience could result from misleading information.

TBZ Ads Agency's Top Tips

To get the most out of this upgrade:

1. Verify That Your Google My Business Page Is Up-To-Date: This is especially important over the holidays when many businesses may be closed.
2. Keep Up-to-Date: Verify and update your company listing as needed to ensure correctness.
3. Customer Satisfaction and Expectations Management Accurate hours help manage both.

What TBZ Ads Agency Can Do To Assist You

It may be difficult to comprehend and adjust to these changes. Our role is to address that. To ensure that your online presence is optimized according to the newest trends and upgrades, TBz Ads Agency provides experienced advice and services.

This newsletter is designed to inform and engage your subscribers about the recent Google update, emphasizing the value TBz Ads Agency brings to helping them adapt to these changes.