Stay Ahead of the Game: Immersive Marketing Trends for Marketers to Watch in 2023

In 2023, the world of immersive technology is set to take off in exciting new ways. From virtual reality to augmented reality and beyond, there are a host of trends that are shaping the future of this rapidly-evolving field. We will explore some of the most exciting developments in the world of immersive technology. As we move deeper into the 21st century, these trends are poised to change the way we interact with technology, and with the world around us. So join us as we take a glimpse into the future of immersive technology and explore the trends that are shaping the next generation of digital experiences.

1. The rise of augmented reality

In 2023, augmented reality (AR) is expected to become more popular, with Apple potentially releasing their long-awaited AR glasses. Predictions for AR include it becoming worth $60 billion by 2023, with 1.4 billion mobile AR users worldwide. Retailers and marketers are expected to use AR to gain new customers, with AR live-stream shopping taking off. NFTs will also include AR features. Marketers should use AR in their strategies in 2023 as it can offer numerous benefits for both clients and companies such as differentiating themselves, attracting new customers and increasing customer loyalty, improving a company's positioning and financial performance.

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2. Metaverse as a marketing tool

The metaverse is expected to be a key tool in Web 3.0, which emphasises decentralisation and ownership, and it is becoming a popular trend in marketing. Brands are exploring the possibilities of using the metaverse as a powerful marketing tool, as it allows them to create immersive and interactive experiences for their audience, showcase their products and services, create a unique brand identity, and reach a wider audience globally. Marketers can use the metaverse to create promotional campaigns, hold virtual events, and build communities around their brand.?

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3. NFTs for building the audience

NFTs, or Non-Fungible Tokens, are unique digital identifiers that are recorded on a blockchain and used to certify authenticity and ownership. The NFT market is estimated to be worth $44 million and the commercial value of OpenSea is estimated at around $90 million every month, with weekly sales volume increasing from 100 sales in 2017 to 15,000 or even 50,000 in 2022. NFTs have also been used to generate large amounts of cryptocurrency expenditure in 2021. NFTs can be used as a creative channel for brands and creators to expand their digital offerings and provide customers with more engaging ways to interact with the company, which can create a vibrant community. They can also be used for access to premium content, loyalty programs, event tickets and exclusive perks, which can help build a following of fans or collectors of goods and services and turn clients into ardent supporters.

4. Advanced avatars and digital fashion

The metaverse will use avatars as our visual representations, similar to characters in video games or social media profiles. These avatars will have no boundaries in their creation and could have different looks and special digital assets, such as digital fashion. The global digital fashion market is expected to grow at a CAGR of 187.6% from 2021 to 2027 and reach USD 67634.64 million. Brands such as Dolce & Gabbana and Gucci have already sold virtual collections for millions of dollars. Virtual fashion events are also becoming more popular and are being organised in partnership with Decentraland. Digital fashion and avatars can be used in marketing in several ways, such as creating virtual fashion items that can be worn by avatars, virtual fashion shows, virtual try-on and virtual brand experiences in virtual reality, allowing users to interact with the brand in a more interactive and personalised way.?

5. Virtual events in the Metaverse

Metaverse events are becoming a popular trend and could be used for various types of events such as concerts, fashion shows, work events and meetings. They present a new era of networking, in which people can connect with business partners from around the world without having to leave their home. They could also be a tool for marketers to plan campaigns with remote colleagues or attend events hosted by other marketers in their field. 10.7 million players saw Marshmello perform live in a Fortnite concert in 2019 and in 2020, Fortnite hosted a Travis Scott performance that attracted 45.8 million viewers. Many companies plan to increase investment in metaverse events-related technologies. The benefits of virtual events in the metaverse include accessibility, engagement, cost-effectiveness, and deeper personalization. On Roblox, 33 million people saw Lil Nas X's show.

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