Stay Ahead of the Game: The Benefits of Choosing New Brands as an Optician

As an optician, it’s important to stay up to date with the latest trends and styles in the world of eyewear. One way to do this is by expanding your product line to include new and exciting brands.

Here are some benefits of taking on new brands as an optician:

1. Increased Product Variety: By offering a variety of sunglasses and optical glasses brands, you’re providing your customers with more options to choose from. This can be especially beneficial if you cater to customers with different taste and preferences.
2. Differentiation from Competitors: Adding new and unique eyewear brands can help you stand out from other opticians in your area, and even more important, discount stores. This can attract new customers who are looking for a fresh, trendy and exciting eyewear experience that is not available at discount stores
3. Increased Sales: Expanding your product line to include both new and existing brands can increase sales and profits. The wider the range of sunglasses you have available, the more likely you are to find a pair that matches the individual style and needs of your customers.
4. Brand Awareness: By taking on new sunglasses brands, you are exposing your customers to brands they may not have heard of before. This can help you establish your store as a go-to destination for the latest and greatest in eyewear fashion.
5. Customer Loyalty: By offering a wide range of sunglasses, you are more likely to build strong relationships with your customers. This can lead to repeat business, as customers know they can come to you for all of their eyewear needs.

In conclusion, taking on new sunglasses brands can bring a variety of benefits to your optician business. From increased product variety and sales, to increased brand awareness and customer loyalty, there are many reasons why it’s a good idea to expand your product line. So, if you’re an optician looking to stay ahead of the curve, consider taking on new and exciting eyewear brands.

The proven record of launching brands like Rayban, Lacoste and many others into the Benelux market has taught me how exactly to position Himalayan Eyewear as a new exciting brand for opticians to stand out, differentiate and increase sales

Article by?Dirk Hendrickx, Strategy Director at Himalayan Eyewear.

With his 20 years of experience in the biggest optical companies in Benelux, Dirk shares with you every week a new bit of wisdom.

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