Stay Ahead of the Curve: Top Marketing Insights for Business Growth
Engagement Labs
Next Week’s Sales are Driven by This Week’s Conversations About Your Brand
The 4th of July is just around the corner, and as we prepare to celebrate, we wanted to share some captivating articles from Engagement Labs that will light up your marketing and sales strategies. In case you missed them, here are our top picks!
Learn from Bud Light's recent campaign challenges, gaining insights into missteps and aligning strategies with audience preferences. Discover how to navigate pitfalls and drive successful marketing initiatives. Read more
Explore data-driven insights on the Asian and Asian American market, including brand conversations, top brands, and key topics. Learn strategies for successful engagement through cultural sensitivity, language localization, and strategic partnerships. Tap into growth opportunities and foster inclusivity in this dynamic consumer segment. Read more
Target travel influencers who engage in 9 weekly brand conversations and leverage their media consumption habits. Explore effective messaging strategies that align with economic topics to capture the attention of this influential audience. Read more
Incorporate social data into marketing models to predict outcomes and optimize strategies. Understand the impact of social influence on consumer decisions and harness word-of-mouth conversations. Identify target segments and gain insights into competitors for a competitive edge. Read more
Prioritize strong customer relationships and positive experiences. Engage in both social media and real-life conversations to drive sales. Understand the amplifying effect of word-of-mouth and the risks of ignoring its impact. Encourage positive conversations and recommendations for increased brand loyalty and success. Read more
Additional Insight: How investing in marketing can drive long-term growth
Cutting back on marketing budgets is an all-too-common practice during times of economic uncertainty. However, according to McKinsey's Julien Boudet, Marc Brodherson, Kelsey Robinson, and Eli Stein, this is a shortsighted approach. In a recent McKinsey Quarterly article, they explain how marketing can be a key driver for long-term growth and why investing in marketing is more important than ever during turbulent times. We highly recommend giving it a read to understand the investor approach to marketing and discover what CMOs can do to unlock significant value for their companies.
We hope you find these articles as engaging and insightful as we did! Feel free to share them with your colleagues and friends who are also passionate about staying ahead in the world of marketing and sales.
Stay tuned for more exciting blogs and articles from Engagement Labs in the coming weeks. We're dedicated to providing you with the latest trends and strategies to fuel your business growth.
Happy 4th of July! ??