StatsLateral: Because 'go with the flow' is not in our values

We do not go with the flow. We find ways to change the flow, even a little stream that can eventually provide for a village. At StatsLateral, customer success is our first core value. In this post, we would like to celebrate the success of our customers in 2022.

A couple of examples are:?

• A global travel tech company successfully leveraged its deep tech capabilities and market adjacencies to launch into a new B2B market.
• A scale-stage company moved closer to creating a data-driven culture, starting with their go-to-market teams (marketing, business development, and sales).?

Our revenue growth of > 100% in 2022 is the result of the success of our customers. This causality is fundamental to us. While folks use many metrics in the industry to measure success, we define our success in only one way. If our customers paid us X (our revenue) to receive Y (revenue growth, efficiencies created, etc.), was Y > X? If yes, we have delivered value to their business through our products and services.?

Every time we engage in a new initiative, I know that we will deal with a challenging problem, which won't be easy. The year 2022 was no different. Our product & GTM managers and engineering and R & D teams doubted, at times, whether an approach would work. Almost on all occasions, I would reflect on the sound advice received from one of our advisors,?Kaitlin Yarnall, a world-leading storyteller:

Purpose & Perspective

In every instance, we break down a problem and establish clear goals in collaboration with the customer. This gives us a destination, a purpose. If we didn't get it the first time, let's try again and again. We then analyze multiple options, along with the benefits and costs of each option, to achieve that purpose. This way, we help build for our customers - a perspective that lays the foundation for an underlying strategy.?

Here is why it always works: we all share our values within StatsLateral and with our customers.

1. Customer Success:?The key to our success is the success of our customers. This means an in-depth understanding of what success means to our customers, clearly defining their unique needs, and working hard to meet them. We ask ourselves how we can deliver Y >> X.
2. "Full ownership":?We completely own our actions and decisions and are accountable for the results. This means taking responsibility for our successes and failures and always striving to improve.
3. Simplify:?We simplify complex problems and processes to make them manageable and effective. This means cutting through the noise and focusing on what truly matters, whether it's new technologies like?#chatgpt,?#web3, or strategies for?#datamanagement?and?#gotomarket.
4. Fast & scrappy:?We move quickly and promise to deliver a tangible result within 100 days of our engagement. We always look for new and innovative ways to solve problems and adapt to changes fast.?
5. Measurable:?We won't take on a project if we cannot measure it. This is critical for our customers and us – we have to measure the progress of a project and its outcomes to improve continuously. This means setting clear goals, tracking progress, and using data to make informed decisions.

I have been in startups almost all my career and have seen companies struggling to maintain diversity or remote work as one of their values. I started StatsLateral as 100% fully remote even before COVID, and I have been lucky to be part of a diverse and inclusive team of talented individuals. Our team has been based in different global locations (Indonesia, Brazil, India, etc.) and speaks several languages. All that matters is that we all speak the same language of our values.