How Leisure & Entertainment become bankable and immersive : Station 3.14 Business Case
Gilles Devendeville
Place making strategy - We transform assets into destinations
The new normal is phygital and immersive
The world of Retail has been deply impacted by Covid 19
However, a reset of the old fashion model and mix merchandising was required before
E Commerce was already thriving, folks wants purchasing experiences instead of products and the reign of Fashion is over in stand alone
New milestones like leisure, food, art or sport are the new graal to regenerate destinations in mew generation of mixed use assets
The way Retail stepped into digital to refresh the experience delivered, time has come for leisure to become more immersive and inter active
A new deal between leisure operators and landlords
Meanwhile, landlords want to refresh destinations and welcome exclusive entertainment concepts, they need to make money
Leisure requires big investments, large venues and deliver great experience but low rents at the end unfortunately
A new business model is required to complete existing franchises and new developments without any operator to be managed
New technologies like interactive mapping and digital enable to reduce the cost, the space required and make easier venues to be managed by third parties or landlords themselves
From dream to reality
This disruptive vision has become real the day i met Pascal Jouannel ( Hofy, Studio IX, Smurfland )
Together we had a concept, a technology and a management company to deliver the experience
PIX Studio ( Phygital Immersive Xperiences ) was born
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We have designed and implemented a Trilogy of immersive concepts and venues
IMMERSIVE STATION 3.14
A pop up digitalized Edutainment venue as a Road show to regenerate assets and democratize Art and Culture
ENTERTAINMENT STATION 3.14
A phygital FEC for the whole family mixing sport - active leisure and digital immersion
PHYGITAL STATION 3.14
A unique venue for kids combining culture - augmented experiences and phygital activities in Pop Up venues or leisure units
This holistic offer starts from 25 to 5?000 sqm and is affordable from 500 $ per sqm
We wish we would make this dream come true in your destination as well and look forward to meet you during IAAP Barcelona – SIEC Paris – Mapic Cannes and DEAL Dubai?
" The future belongs to those who believe in the beauty of their dreams " EleanoreRoosvelt