Static Strategy? Here's a Dreyer Sheet.

1. Personal Injury Mastermind Ep. 281: Live from PIMCon!

I’m pumped to share the latest episode of Personal Injury Mastermind with you, and this one’s a bit special. It’s straight from my session at the first-ever PIMCon, where I got real about what it takes to be a GOAT at SEO.?

If you’re trying to land those top-tier cases, it’s simple: you’ve got to show up in those top-tier searches. And that means understanding how to play Google’s game.

We cover a ton in this episode—stuff that’s really going to move the needle for your firm’s online presence. Here’s a taste of what you’ll learn:

• Google’s Influence: Why it's non-negotiable for law firm marketing. If you’re not paying attention to Google, you’re missing out, big time.
• The Big 3 for Local Rankings: Relevance, distance, and prominence. I'll break down why these are crucial, and how you can leverage each one to make sure you're showing up in the right searches.
• Entity SEO: It's one of those buzzwords, but trust me, it's a game-changer. I’ll show you how to use entity SEO to get your firm ranking above the competition.
• Reviews Matter: We all know reviews are important, but I’ll explain why they’re a key part of your local search strategy and how to get more of them (without begging your clients).
• Link-Building Strategies: You’ve heard it before, but we’re diving deep into advanced techniques that actually get you the kind of links that matter for your firm.
• Content Pruning: It’s not just about adding more content—it’s about making your existing content work harder. I’ll walk you through how to trim the fat and boost your site’s authority.
• Being "Click-Worthy": I’ll show you what it takes to make your site stand out in search results and why that first impression matters so much.

This episode is packed with actionable insights and strategies that’ll help you level up your SEO game. So, grab a coffee, pop in those earbuds, and let’s get into it.

Listen to the full episode, here.

2. What is a Real Law Firm Strategy?

Let’s get real about "strategic planning." It’s one of those buzzwords that gets tossed around by law firm owners, but honestly, it’s often misunderstood. Planning and strategy aren’t the same thing. Sure, they sound similar, but they play very different roles in your firm’s success.

Here’s the deal: you need a real, cohesive strategy that maps out how your firm is going to win. But too many people confuse that with a bunch of “strategic plans” that sound nice on paper but don’t actually get you anywhere.

So, what’s the scoop on strategic planning? Well, when you strip it down, it’s basically just fancy planning. It’s not the same as having a solid strategy. Strategic planning is more like a checklist of things your firm thinks it’ll do—but just because it sounds impressive doesn’t mean it’s going to drive real results.

And that’s where a lot of law firm owners get stuck. They think they’re doing “strategy” when really, they’re just planning without a clear direction. Even worse, they usually don’t have a process in place to guide their planning efforts in the first place.

Here’s the bottom line: real strategy means asking the right questions every time you’re faced with a decision—whether you’re working on a marketing plan, a business plan, or anything else. Strategy is that guiding light that informs every move you make, down to the tiniest decisions at your firm.

Once you’ve nailed your strategy, everything else falls into place. You’ll have a much clearer view of which marketing channels and tactics are actually going to support your vision for your firm. It’s about making each move count, not just filling up a to-do list.

If you’re ready to take a closer look at what real strategy means for your law firm—and how to make it work for you—check out my blog post, Law Firm Strategic Planning: What is a Real Law Firm Strategy? It’s packed with insights to help you build a strategy that actually drives results.?

3. Big Ups to EvenUp!

Alright, I’ve got some super exciting news to share about one of our favorite partners, EvenUp ! If you haven’t been keeping up with these guys, let me fill you in—because they’re doing some really cool stuff in the personal injury world.

EvenUp is this AI-powered claims intelligence platform that’s been turning heads and changing the game for PI attorneys everywhere. I mean, we’re talking over 1,000 law firms already using it, and they’ve helped claim more than $1.5 BILLION in damages. Yeah, that’s a lot of zeroes!

And now, they’ve just launched four brand-new products that are seriously going to shake things up even more. Think of it like this: if you’ve been looking for a way to step up your practice, these new tools from EvenUp are exactly what you’ve been waiting for.

What really sets them apart is their unique AI layer called Piai—this thing is like having a super-smart assistant in your corner, making sure you’re maximizing every claim. It’s one of those tools that makes you think, “how did we ever work without this?”

So if you’re looking to take your PI game to the next level, you’ve got to check them out. Go ahead and see what all the hype is about—you can thank me later! ??

Learn more here!