The State of Video & Happy Father's Day!

Happy Father's Day to all the dad's out there. Last year me and my 3 boys went to dinner, the waitress said Happy Father's Day, and one of my boys responds with, "How did she know you were a dad?".

Video has become an unstoppable force, driving consumer behaviors and shaping the way businesses connect with their audiences. That's why, as we go into the second half of 2023, understanding video across channels is so important.

Video consumption is skyrocketing, with people now spending an average of 100 minutes per day immersed in online videos. Moreover, research reveals that videos are not only a means of entertainment but also a powerful tool for product discovery and decision-making. In fact, studies indicate that 65% of individuals seeking vehicle repairs discover repair centers through video content.

As the data clearly demonstrates, video has become an integral part of consumers' lives, making it imperative for businesses to harness its potential to effectively engage and inform their target audience.

To fully unleash the potential of video, organizations must understand the wealth of data it provides. Video analytics holds the key to unlocking valuable insights for advertisers and publishers including GARM ratings, IAB categories, sentiment and more across videos. Contextual video data empowers businesses to gain a deeper understanding of viewer preferences and behaviors, enabling personalized recommendations and more engaging customer experiences. Get the Video Data Download to learn more.

Cannes Lions

We're?going to Cannes?If you'd like to meet up, reach out to me. Maybe I'll see you on a yacht??

The AI Challenge?

Did you get a chance to participate in our AI challenge? There's still time to compete! Find out where you stand in the leaderboard race for the top spot. We look forward to seeing how your skills stack up against peers in your industry. Good luck!?