The State of UK Live Events in 2022
With a decade of providing access to the hottest events, Shoobs is a go-to platform to know what's hot and what's next for fans and brands. Here's a look at our year and some of the biggest trends we saw in 2022.
Shoobs in 2022:
2022 was an amazing year, and we were thrilled to see people back in the clubs, in the venues and in the streets! To celebrate bringing people back together, we created a recap of the year that wouldn’t have been possible without our great event organisers. We wanted to take the opportunity to celebrate them and share what our year looked like including some of the trends we saw in 2022.
???The Year of Amapiano
In 2022, Shoobs continued to be the home for Black music & culture.
It was a breakout year for the South African sounds of?Amapiano.?Thanks to events like Pioneer Plays Festival, Scorpion Kings and AMA Fest, Amapiano was our?fastest growing genre of the year!
Hip Hop?continued to dominate nights out overall but?Soul?was the # 1 genre for the?over 50 crowd.?From build ups to bass drops,?Electronic music?surged in 2022 jumping from our 24th most popular genre to twelfth.
Not All Ticket Prices Are Soaring ??
Though the average price to get into the door at a club has stayed relatively stable over the years (about ￡13 per ticket), the price for live music has increased rapidly hitting a peak of ￡33 per ticket in 2022.
2023 is shaping up to be another record year with tickets for live music already averaging ￡46 per ticket.
Comedy has had fluctuations peaking in 2021 at ￡27 per ticket but remaining at that average price in 2022 and prices are looking to decline in 2023.
Celebrating Our Organisers & Customers
We also gave our organisers & customers the opportunity to look back and reflect on a year of success & celebration. So we’ve provided?an exclusive “Shoobs Wrap Up” with insights on the number of events hosted and attended, number of tickets sold & bought, venues and genres they loved and much more.
Here's Our Recap
About Shoobs
Shoobs currently serves as the ticketing and marketing partner for festivals including Afro Nation, Rolling Loud Portugal and AMA Fest. To date, Shoobs has supported over 8000 event organisers ranging from up and coming club promoters to the likes of?Live Nation?with marketing, promotion, and insights.
Providing access to concerts, festivals, clubbing, comedy nights, dating events and more while creating engaging editorial content, and supporting event organisers & brands, Shoobs is the premier lifestyle brand for urban culture.
Shoobs answers not just “Where should I go out?” but also “Who should I be listening to?”, “What should I be paying attention to?” and of course, “What's next?”?
Check us out at shoobs.com.