The State of SaaS Marketing, a Predictive Growth Model, and More - Raise The Bar

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Your Sales Success Depends on These 4 Data Points

You’ve heard about the importance of data-driven insights and you likely already use data to inform prospecting, but if you’re like most salespeople, you know you can take it one step further.

Whether you’re looking to revamp how and what data you collect or you’re starting from scratch, here are four types of data that will help you build customer relationships and ultimately hit your numbers.

Always Be Closing Sales

Jenna Hanington of Salesforce finds that lead nurturing is powerful not only for its ability to automate personalized messages but also for its ability to help both your sales and marketing teams in “5 Lead Nurturing Best Practices for Sales AND Marketing”

Doug Davidoff of Imagine focuses on the six commonalities that all effective sales and marketing playbooks have in “7 Attributes of an Effective Sales/Marketing Playbook” 

Expand Your Marketing Funnel

Ashley Minogue of OpenView uncovers a failure by many to properly diversify marketing efforts and a huge opportunity when it comes to marketing attribution in “The State of SaaS Marketing [Infographic]”

Jeff Bullas, a marketing consultant, expands on why more content is not better, New content is not the best content, Content needs to move to create impact, content needs to achieve many goals, and more in “10 Truths About Content Marketing You Need To Know”

Grow Up and To The Right

Chris More of Mozilla releases the growth model he built in a Google Spreadsheet that contains how-to instructions and over 100,000 calculations to be able to understand the impact of potential changes to your acquisition and retention metrics in “Predictive Growth Model v1.0”

John Egan of Pinterest discusses some of the tools and frameworks that some of the most successful companies have built in-house to enable them to drive growth at scale in “Growth Tools & Frameworks”

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