The State of Platforms 2024
Jay McBain
Chief Analyst - Channels, Partnerships & Ecosystems - Canalys - Channel Influencer of the Year
2024 is shaping up to be the year of platforms. For those thinking it was Gen AI - that will be a feature/functionality inside of platforms.
For 10 years we have been hearing that every company in every industry is becoming a tech company and that software is eating the world. Stock markets have (over)compensated winners - just do a descending sort on the world's most valuable companies and ask the platform question.
What is really happening is that every company (banks, automotive, pharma, retail, manufacturers, etc.) are in a race to become the platform for their buyers. Platforms are propelled by gravity - buyers, sellers, and service firms are all pulled into multi-sided digital marketplaces better suited to a new integration-first buyer. B2C and B2B markets are working in parallel - for every Amazon or Uber there is an AWS or Microsoft.
The ecosystems that surround buyers can now be better monitored, measured, and managed. Right in time with the end of the marketing cookie, buyer discovery, intent, and sentiment will be available (in real-time) via second-party partnerships.
Super excited to partner up with a $30 billion platform-leader, HubSpot, and the platform leaders of the future at Partnership Leaders to create this free 91-page deep dive report on the platform economy.
Researching the Top 50 global software companies as a bellwether for the broader "platform" economy, we:
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This is a "must read" for kicking off 2024 - https://offers.hubspot.com/state-of-platforms-2024 (FREE)
CEO at Sonatafy, AI led Nearshore Software Development synced with US time zones for maximum Productivity & Collaboration | Forbes & Entrepreneur Author
1 年Wow, this research sounds fascinating! Can't wait to dive into it. ??
CIS | Revenue Leader | Advisor | Angel Investor
1 年Jay McBain the shift towards platforms as the core of the digital economy definitely is a game-changer. It's intriguing to see how every sector, from banking to retail, is racing to become the primary platform for their audience. Looking forward to exploring the report and understanding how Asigra can leverage these insights for our SaaSAssure platform. #PlatformEconomy #DigitalTransformation #Asigra
Co-founder at eWAY | Partner Management | Helping businesses grow with partner relationship management and Business intelligence Solutions | Business Strategy Consultant
1 年Loved it, the focus on digital marketplaces, partner experience and new partnering economics really shows a strong grasp of industry trends. Excited to use these insights for smarter planning
Global Channel Strategy & Operations Leader @ Exclaimer
1 年Great stuff. Agree that this is a must read for channel strategy leaders.
Delivers innovation with a purpose through channel ecosystem consulting & leadership coaching. Better PX=better CX=Increased Revenue
1 年Loved Asher Mathew's comment on this report: "It takes us from the echo chamber to the expert chamber" Indeed! Great content regarding impact of marketplaces and the rise of the ecosystem. Jay McBain, loved your sidebar that there are 15K leaders with #ecosystem in their title, and 864K who use the term to describe what they do - literally up from 0 just a few short years ago. Our mission is to effectively bring this message to the CXO for profitable growth acceleration