State of Marketing to Engineers Research Findings

Are you ready to learn about marketing to engineers?

If so, you may want to join us for this MFG eCommerce Success show to hear Wendy Covey , CEO & Co-Founder, TREW Marketing , talk about how you can reach your ideal buyers with a well-developed content and marketing approach, including the current state of marketing to engineers.

Wendy is an energetic CEO, technical marketing leader, author of Content Marketing, Engineered, Forbes contributor, and one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Wendy is also one of the awesome ring leaders behind the Industrial Marketing Summit .

For the past 20+ years, Wendy has helped hundreds of engineering and technical companies build trust and fill their pipelines using compelling technical content. Her company, TREW Marketing, is a full-service inbound marketing agency serving engineering companies with effective in bound marketing solutions and buying process.

We will be learning how companies trying to reach their ideal buyers can do so with the right marketing content and marketing approach.

Fired up to learn more about marketing to engineers?

Same here!

Key Highlights

? Marketing strategies for engineers with insights from research project. 3:45

? Marketing to engineers, online research habits, and website optimization. 9:50

? Marketing strategies for engineers, including social media and Reddit. 15:45

? Making engineering products easily searchable and accessible online. 20:37

? Marketing to engineers, AI trust, and automation. 24:09

? Marketing strategies for engineers, including podcasts, LinkedIn, and email. 29:36

? AI use in engineering, focusing on search and trust. 35:59

? Using AI for marketing, with tips on how to effectively use AI tools. 42:23

? AI in marketing, including its potential benefits and limitations. 47:39

? Inspiration, career pivots, and marketing strategies for engineers. 52:05