The State of Marketing Automation.
Adobe is pleased to announce the second edition of The State of Marketing Automation. This report offers real-world insights into how marketing leaders use automation today — and what they’re planning for tomorrow. It’s a great resource for:
B2B marketers, from CMOs through directors, managers, and practitioners
B2B marketing operations leaders and practitioners
B2C marketers with a long demand funnel that requires B2B tools
What’s inside.
This year’s report addresses key trends including:
? Generative AI
? Buying group engagement
? Content supply chain
? Conversational marketing
? AI-driven marketing measurement
Do connect if you want to know more or discuss how Adobe’s B2B solutions could meet your needs, or to see how Adobe uses these technologies to change its business, Adobe on Adobe if you like.