#Startups your mobile app needs to be 'a living thing'?

World is changing every minute.

What holds good now may be forgotten in a few months. We as individuals keep upgrading ourselves to keep up with it. And so does The Mobile App (other systems). It needs to respond and adapt to the surroundings as if it is alive.

Adaptability for the mobile app

It needs to constantly evaluate the surroundings and adapt to it. User behavior and how people like to interact and respond in the niche market that you are in? In Software development world we call it A/B testing.

It simply means we have a few choices to evolve our #mobileapp and we pick the one that our current users like the most. For this it is vital that we collect usage data from our users.

Vital usage questions

Which features are used more than the other? Which screens are more popular than others. Which are least used functionalities?

Up until a few years ago, #startups & App developers built that in a bespoke way for themselves. It costed more money and took much longer.

Solution

Thankfully now there are a number of solid tools which allow quick integration into your App and give you reports on these vital usage stats.

It has now become a standard for any serious #startup. I highly recommend taking this up with your App developers and being aware of this.

We iConnect Digital Solutions Ltd have adopted this and suggest almost every startup we work with to include this. If you are unsure or want to know more details, happy to have a chat.

Until next time. Adios!