Startups Revolutionising Plastic Waste Management Ecosystem in India

In the previous article , we spoke about India's burgeoning plastic waste ecosystem. Speaking of the global scenario of plastics, National Geographic reports that half of all manufactured plastics have been made in the last 20 years. With the exponential increase in production, from 2.3 million tons in 1950 to 448 million tons in 2015, it is further expected to double by 2050. Because of the amassing plastic waste problem, this year’s theme for Earth Day, #PlanetvsPlastics, is a call demanding a 60% reduction in the production of plastic by 2040.

According to data by the Department for Promotion of Industry and Internal Trade, the country is home to over 117,254 startups, with annual growth projected at 12-15%. India's plastic waste management industry is poised to seize a US$ 5.3 billion opportunity by FY25, growing at a CAGR of 17% . This positions startups in the waste management sector as critical innovators and stakeholders in the circular economy. Through its Scale Up program, the Marico Innovation Foundation supports the groundbreaking work of innovative startups aiming to change the plastic waste scenario.?

Challenges in Plastic Waste Management

The primary challenge in India's plastic waste management is recycling infrastructure. Current systems for collecting and transporting plastic waste from households, commercial establishments, and industries must be improved. This lack of infrastructure would make it easier for recyclers to access the necessary waste.?

Innovative Startups Bridging the Gap

Startups in the plastic waste management sector are driving innovation in plastics. There is an increased focus on developing new materials, technologies and business models that promote sustainability and reduce the environmental impact of plastics. A number of startups have emerged in the plastics alternatives sector, creating options like biodegradable plastics, plant-based plastics, and recycled plastics. New recycling technologies that can process a wider range of plastics, including mixed plastics, and produce higher quality recycled materials have also been developed. Broadly speaking,? more and more startups are adopting circular economy models that focus on reducing waste and maximizing the value of materials throughout their lifecycle, including through reuse, recycling, and remanufacturing.

Startups like Paperman are stepping up to the plate by revolutionizing plastic collection methods. Paperman’s pioneering mobile application connects scrap dealers with households, fostering a collaborative waste management approach. The company has set up material recovery facilities that segregate waste and sell it to recyclers. They also reclaim landfills for the government through biomining and offer recycling efficiency advice. With a strong presence in seven states across South India, they have partnered with over 100 local bodies, establishing more than 25 plastic waste PFS networks and enabling the processing of over 1,000,000 tons of waste.?

Sorting and Segregation Enhancements

Effective plastic waste disposal bottlenecks are post-collection, sorting, and segregation. Ishitva Robotic Systems uses AI to manage larger volumes of waste, with their AI-powered sorting machinery processing approximately six tons per hour. Their technology is 50% more cost-effective than international counterparts and has processed over 8,000 tons to date. Meanwhile, another company, Bintix, facilitates door-to-door collection and sorting from individual households. They incentivise segregation at the source to ensure traceability from producer to recycler. Through concentrated efforts in seven major Indian cities, Bintix has expanded its waste collection to 28,792 households, preventing 2,928 tons of waste from reaching landfills and oceans.?

Protecting Marine Ecosystems

Plastic waste wreaks havoc on marine ecosystems, with a staggering 14 million tons finding their way into the ocean each year, accounting for 80% of all marine debris. Lucro , an integrated waste management company, is making a significant difference. They manufacture flexible packaging products from post-consumer resin and ocean-bound waste, leading to substantial energy and water savings while keeping plastics within the circular economy. Over the course of a decade, Lucro has collected 28,500 tons of post-consumer waste, resulting in a remarkable 38,914 tons of CO2 emissions saved.

Recycling Innovations in Construction and Packaging

Many startups are turning existing plastic waste into sustainable packaging and construction materials. Angrius has developed patented technology to convert non-recyclable plastic and other waste into quality, damp-proof bricks, reducing construction costs by 20%. Ricron Panels creates sustainable green building products from low-value multi-layered packaging waste, offering cost-effective alternatives to traditional materials. Dharaksha Ecosolutions transforms stubble waste into effective, biodegradable packaging using mycelium (fungi), thereby addressing the issue of stubble burning and providing additional income to farmers.

Amidst the daunting challenges of plastic waste, India's startup landscape is teeming with initiatives dedicated to combating these issues. These innovative ventures are not just addressing the problem, but also offering tangible solutions that could potentially revolutionize the way we manage and utilize plastics. As we stride towards a more sustainable future, the principles of the circular economy, championed by these startups, will play a pivotal role in shaping our approach to plastic waste. This transformative shift holds the promise of not just environmental sustainability, but also economic vitality in waste management.