The Startup’s Guide to AI-Driven Marketing: Trends and Tools for 2024

Modern-day startups have a unique opportunity to utilise AI to their advantage. AI can be your personal assistant, a way to optimise workflows and save the team’s time, and it’s a powerful tool for marketing too.?

At Emphasoft, we are working with many startups that are diving into AI-powered marketing, and we are able to see first-hand how it empowers the venture and accelerates growth. That’s why today we will explore the subject of marketing and AI for startup companies, and give you some examples and tips to kickstart your own journey with this revolutionary technology.?

Understanding AI-driven marketing

To put it simply, AI-driven marketing is applying AI technology to any aspect of the marketing strategy: planning, research, execution, and analysis.?

Among the main AI-related technologies that marketing utilises are:

• Machine Learning (ML) for AI to get better at analysing data and generating ideas as time passes.
• Predictive AI, for example, to estimate what products or services clients are likely to purchase based on their history with the company or the season.?
• Generative AI can take care of the creative part of marketing and generate texts, images, and videos based on the data and tasks provided.

The scope of AI-driven marketing

The scope of AI-driven marketing includes:

1. Customer service and support. By now, we’ve all had a chance to communicate with AI-powered chatbots that were helping us track our orders, fix an issue, or learn about new product offerings. They help clients deal with the most common issues, and companies get to optimise their teams and save time for urgent and complex requests.?
2. Marketing automation that includes a wide range of activities, such as campaign management, email marketing, and lead scoring.
3. Audience segmentation. AI can segment your target audiences into smaller groups, finding connections that a human eye would miss. It’s perfect for spotting and grouping users based on their interests, behaviours, and preferences.?
4. Ads targeting. If you’ve ever worked with ad targeting, you know how tricky and time-consuming this process is. AI can study consumers’ behaviour and place ads in the best spots at the right time. Think YouTube – the platform uses AI to allocate the best spots for ads within the video to increase the chances of the viewer seeing it, therefore, boosting ad revenue.?
5. ROI estimation and analysis. AI can help the marketing team estimate how profitable the upcoming campaign can be, and it’s also a great helper in reviewing the results and drawing data-based conclusions.?
6. Content generation. There are countless AI tools out there that can create images, videos, texts, and audio for anything about anything. Once your AI understands your brand, and you learn how to feed data to it and assign tasks in the best way possible, you can generate results that are similar to what boutique creative agencies produce.?
7. Trend predictions. AI is your go-to technology for identifying future trends, fads, and behavioural shifts. Running AI-driven predictive analysis is crucial for marketers who want to stay on top of the latest customer wants and needs. The technology helps them optimise the time it takes to identify those trends,while being more precise and avoiding personal bias.?

Overall, AI-driven marketing allows us to process vast amounts of data quickly and use the findings for a wide range of purposes, including the decision-making on vital marketing activities and campaigns. With regular data analysis, marketers can swiftly adapt to all behavioural and market changes, and maximise the outcome of any situation.?

Key benefits of incorporating AI into marketing strategies

AI can greatly benefit a startup's marketing team:

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