Startup Founders - You are and will remain awesome!

Rock Climbers, Army, Navy and Airforce Personnel train and live VUCA (Volatile, Uncertain, Complex and Ambiguous) work life. Their stories of success or otherwise are always celebrated.

Startup Founders, your journey is no different.

You are the only believer in your journey, you battle 100's of NO's from prospective customers, investors and team members when you start from scratch.

You know the chance of success is less than 1% - but you have an unwavering conviction on your idea and keep executing against all odds controlling every aspect including which are beyond your control.

However, this "Black Swan" event of CoVid-19 is like a Tsunami. It is so big that even big Unicorns could come to its knees if not shut down. This is beyond imagination.

You surely would have read various blogs from Sequoia, Kalaari Capital and others on how to survive this period. If not, here are few of them, which I enjoyed:

• https://www.matrixpartners.in/blog/detail/Fintech_%20strategy
• https://www.youtube.com/watch?time_continue=1&v=iNdATUThS9Q&feature=emb_logo
• https://medium.com/sequoia-capital/coronavirus-the-black-swan-of-2020-7c72bdeb9753
• https://medium.com/sequoia-capital/the-matrix-for-covid-19-c25bd5195f46

Beyond the above learned views, I would like to request you remind yourself and yourself alone:

• "Why" did you start-up.
• You knew that entrepreneurship is not sexy but a long grind with Passion, Perseverance and Patience as your tool to deal with most of the situations.
• Re-connect with your customers - they will tell you why you should #keepgoing.
• Low on Cash - focus on Customers and NOT Capital - that is a scared commodity.

Finally, "What does not kill you makes you stronger".

Enjoy the song from - Kelly Clarkson and do not let this event take away the 'spirit' of an entrepreneur away from you. Remain misfit and #keepgoing.