The Startup Velocity Question - What CAN Be Fixed?
Sramana Mitra
Founder and CEO of One Million by the One Million (1Mby1M) Global Virtual Accelerator
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The lowest hanging fruit in terms of what CAN be fixed in a B-to-B SaaS venture is Positioning.
Even in B-to-C, Positioning can be fixed.
Sometimes, we switch from B-to-C to B-to-B.
If you are facing velocity challenges in a venture funded startup, look closely at your Positioning.
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Sales processes can also be fixed. You have to follow a good methodology. It has to be done against a Positioning hypothesis.
Product problems can be fixed, especially if it’s a matter of adding functionality. Again, it has to be done against a Positioning hypothesis.
Let me offer you a few additional resources:
In our work with 1Mby1M, we have legitimized Bootstrapped Entrepreneurship, raising its profile and importance in the startup world. Nonetheless, many startups have sought financing and many VCs have funded them. As of December 2023, 54,000 venture-funded startups exist in the United States alone. Globally, the number is likely to be higher.
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The vast majority of these funded ventures are not gaining velocity.
In this series, we are discussing the nuances of the velocity question.
If your startup is facing Positioning challenges and you need help, please reach out to me through one of the following channels.
(2) In-Person Rendezvous in Silicon Valley
(4) Send an email explaining your situation to request private consulting.
You can read the entire series, The Startup Velocity Question, here.
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