The Startup Velocity Question - Positioning Drives Exit

I’m publishing this series to discuss a topic that I follow closely - cloud stocks, trends, strategy, acquisitions, and more. Please subscribe to my Cloud Stock Analysis series to never miss an article.

There is a commonly held misconception among operators who do not understand positioning: We don’t want to invest in Positioning. We will be selling the company.

No you won’t.?

Not without Positioning.

Not unless you are looking for a firesale.

Strategic acquirers would need to know where you fit in their portfolio.?

They would need to see a credible TAM model.

They would need to understand Innovator’s Dilemma issues they may face due to cannibalization of their existing products.

They would need to understand up-sell / cross-sell triggers within their existing portfolio.

They would need to rationalize valuation against ROI.

And much, much more.

My Question to You:

Have you developed an Exit Strategy?

If your startup is looking for an Exit and you need help, you can explore 1-on-1 Private Consulting with me. I will assess your Exit prospects in an hour and give you actionable recommendations.

You can read the entire series, The Startup Velocity Question, here.

Photo by Thanos Papazoglou on Unsplash