The Startup Velocity Question - Overestimating TAM
Sramana Mitra
Founder and CEO of One Million by the One Million (1Mby1M) Global Virtual Accelerator
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Accurate estimation of Total Available Market (TAM) is an essential component of a high velocity startup.?
I see a chronic overestimation of TAM in my work with startups.
First, bottom-up TAM is the ONLY kind of TAM analysis that matters to investors.
Top-down, 30,000 ft TAM is irrelevant.
The problem I see is that almost all entrepreneurs claim to be working on a business with a billion dollar TAM.
An acute lack of understanding of Ideal Customer Profile (ICP) and an inadequate Market Segmentation result in artificially bloated TAM.
My Question to You:
Can you credibly defend your bottom-up TAM model or are investors skeptical? If you think you need help, consider 1-on-1 Private Consulting with me. I will fix your TAM model in an hour. And I will derive your Funding and Exit strategies accordingly.
You can read the entire series, The Startup Velocity Question, here.
Photo Credit: Janine Bolon from Pixabay