Startup Stories with Hilary Borndahl - May 2021

The most wonderful part about launching this business has been the incredible support from the Marketing Research and Insights community. During times like our current lockdown in Ontario, it’s great to know and feel support is only one Google Meet away. I feel quite uplifted by the emails, messages, and calls from friends, former colleagues, and clients encouraging me as I pursue my childhood dream of starting my own company.

I am very happy with our progress to date. Q1 was about raising awareness of our new brand and our vision to be the first choice Marketing Mix Modeling boutique supplier in Canada, offering world-class consulting powered by strong analytics. We seek to be different by offering fantastic talent out of Canada while staying true to our values of being Passionate, Experienced, Hardworking, and Agile - shown in our 4 bird mascots. 

Q2 is all about setting up for success - signing on talent, partners, and vendors to ensure we hit the ground running with our first big business client engagements. D&I is extremely important to us - as it should be for any company - and is a foundational element that we are considering in any contract.  

"There is only one way to look at things until someone shows us how to look at them with different eyes." – Pablo Picasso   

At Miix, we are committed to diversity in backgrounds, identities, thoughts, ideas and experiences in life. We are 100% committed to equitable pay and opportunities for our growing team and have signed both the Stop the Party and We Are POCAM.

You may have noticed that our branding is inspired by nature. While I am an emerging bird enthusiast, I discovered my passion for gardening as a child when my grandfather would include me in the process starting when I was 4 years old. The Echeveria Succulent is a metaphor for MMM. It is strong in nature, very persistent and has many layers. And is nicer to look at than an Onion! Green represents awareness, love, and wisdom, encouraging growth, reflection, and balance; while White represents new beginnings. And, if you’ve wondered about the unique spelling of “Miix” there are a few reasons for it, one of which is my love of numbers 3 & 8!

Thank you for following our journey as we build Miix Analytics across 2021. Our focus for Q3 will be on delivering incredible high-quality MMM analytics and consulting for our big business clients. We would love to work with you - please reach out to learn more.  

With sincere gratitude,

Hilary

President, CEO & Founder, Miix Analytics Inc.

[email protected]