Startup PR: Why you should invest in your communications strategy ??
Invest in your communications strategy to see these three benefits??
When times get tough, marketing budgets are the first to be slashed. However, an effective #communicationstrategy is worth the investment.?Here's why:
?? Your startup offers a solution: Even during the height of the Covid-19 pandemic, only 6% of people thought businesses should stop advertising. When money is tight, consumers are looking for stories they can relate to. Your #startup might be offering the exact solution society needs, so why would you stop talking about it?
?? Your business will be at the top of people’s minds when they have money to spend: By continuing to push your message throughout tough economic periods, your brand will attract immediate #sales when your consumers’ disposable income increases. After all, you gained their trust by offering a solution when there was little else out there.
?? You gain a strategic advantage: An investment into communications is an investment into your long-term #strategy. As a founder, your presence as a thought leader will differentiate you from competitors and position your startup for growth – and interest from investors – when market conditions improve. Ultimately, an effective comms strategy sets the stage for future success.
If you need exceptional comms without the usual ‘agency fluff’, our approach to #PR may be exactly what you’re looking for. We’re skilled at maximising #startupgrowth with lean comms strategies that work for you.
Set up your free PR consultation here: [email protected]
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The pros and cons of an in-house PR team
When growing your business, do you really need to employ an in-house PR team? We delved into the pros and cons to make that decision a little bit easier.
?? The top line: Media databases and yearly salaries can make an in-house team a costly expense, so if you’re looking for crisis management or a lean six-month launch strategy, it may not be the right option for your business.
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