Startup News - Energy Weapons, Robotic Massage, AmEx, Indie Music, Fairy Housekeepers, Small Farms, Breast Cancer and Short-form Video

Short-form video is a?powerhouse of digital marketing. These bite-sized, engaging clips -ideally less than 60 seconds - grab attention fast and increase the likelihood that viewers will watch them from start to finish and retain the information.?They hook viewers in seconds, leveraging storytelling to evoke emotions and make?content more relatable and memorable. It's an impressive tool for amplifying brand visibility and effectively conveying brand message.?

Think you can skip this?because its for consumer brands? Nope.?

Short form video is a great way to simplify complex ideas and solutions. Distill complex tech narratives?into concise, captivating videos and see your engagement and conversions grow. Short form videos get:

• >50% engagement rate for videos under 60 seconds
• 1200% more shares than text and image content combined
• 80% increase in sales and conversions

Five benefits of using?short form video:

• Engagement/Reach?- More likes, shares & comments
• Algorithmic Advantage -?Social?platforms?prioritize short-form video
• Cost-Effectiveness -?Production is cheaper and faster
• Authenticity - Fosters?deeper connection and trust?
• Conversions - Bumps exponentially across platforms

Four simple areas where you can easily get started:

• Testimonials -?Real life stories of happy customers
• Product Demos -?Highlights of your product in use
• Employee?Spotlight - Show the?people?behind your tech
• Teasers - Repurpose longer content with a highlight reel

Remember to always include a clear call-to-action (CTA) in your videos. Guide your audience on what to do next, whether it's visiting your website, signing up for a demo, making a purchase or following your social media channels.

Funding news from the startup world?last?week:

• Aescape, an AI robotic massage startup, raised $83M. It took 7?years to develop the product before its release last July. They launched at Equinox NYC last year and are expanding to 60 locations nationwide and now have partnerships with?Four Seasons Hotels and Resorts, Marriott, and Ritz-Carlton.

• Faireez, a startup bringing 5-star hotel-style housekeeping to multifamily buildings, raised $7.5M. They?offer a subscription model where each building is assigned a dedicated housekeeper, called a Fairy.?The founders last startup was an Israeli data company for the beer industry that wold for $80M in 2018.

• Epirus, a startup that creates energy weapons that fry drones, raised a $250M Series D. Their Leonidas system, which disables drone swarms using high-powered electromagnetic pulses, has positioned it as a major player in electronic warfare.

• GoodSAM Foods, a regenerative and natural products startup, raised $9M. They help smallholder farmers engaged in regenerative agriculture to access premium markets, driving prosperity and climate resilience in rural areas. They?source nuts, coffee, and fruit chips from growers mostly in Latin America and Africa.

• Ataraxis AI, a personalized cancer diagnostics startup, raised $20M.?A recent study showed they are 30% more accurate than the current standard of care for breast cancer.?They also predict the 5-10 year outcome, so low-risk patients can skip chemotherapy.

Meanwhile, in Other Startup News...

• Plastic eating enzymes from a high school science project
• Duetti got $200M in credit for indie artist song catalogs
• American Express acquiring Seattle expense startup
• Cisco backed cybersecurity?startup raised $75M Series B?
• Fintech startup Ramp has doubled valuation to $13B
• OpenAI plans to charge $20K/month for PhD AI agents
• No code 3D creation tool for film makers and game creators?
• 21 year old founder wins contract, builds?weapons factory

15 Years of Fun and Counting - This is what happens when colleagues become clients and friends!