Startup Marketing Foundation Work
Fortune 4 Women is a Boulder based company that helps women free their creativity and pursue financial freedom. Our customers are moms between the ages of 30-50, have honest intentions and are hungry to pursue their passions in life (personally and professionally).
One of the things that set us apart from other companies is our ability to connect women together through a woman’s circle which is a healthy way to get the emotional support we often lack in our daily lives. This form of connection is extremely important because our pasts need healing, the evolution of the planet is not slowing down for us, being married (or divorced) is hard work, taking care of kiddos and the demands of work has somehow consumed our days to the point of depletion. Basically, we are running around taking care of everything and everyone more than we are taking care of ourselves which neglects our spiritual self and eventually leads us to depression, emotional upset and despair.
Through our women’s circle we have learned that in the business world there is a lack of quality information around starting up a business or launching a product. Therefore, we felt that listing out the foundation of building a business would be helpful. Our list is coming from over 25+ years of combined entrepreneurial experience, starting and owning several successful business, becoming a national author and studying Harvard’s Branding techniques, Brendan Burchard’s marketing courses, completing Dan Kennedy’s information marketing courses, completing Robert Kiosaki’s business course, completing Kaiscapes Social Media course, Russell Brunsons Marketing Funnels course, tons of workshops and so much more.
In a nut shell, as a business woman you can either choose to take this information to heart, or not. Choose to read it yet decide to stick to the “old fashioned” way of doing things or simply turn your cheek because you are not interested in what we have to offer you. Whatever you decide is totally up to you. We are not here for fame or glory. We are simply here out of the “people helping people” philosophy. We sincerely care about you and want to help you tap into your creativity and pursue it. The old methods of marketing are gone so it’s going to be extremely beneficial for you to trust someone to help you with your professional goals. We hope that Fortune 4 Women can be that “someone”.
STARTUP MARKETING FOUNDATION WORK – Create a worksheet or whiteboard this out!
- Discover what your pain point is that you want to solve.
- Who is your user, customer?
- Develop a 1-minute elevator pitch (who you are, what you do and who your customer is).
- Develop a follow-up pitch (what your pain point is, who’s doing it that not’s nailing it and how you are better).
- Test it (explain to different age groups, audiences, countries etc.)
- Figure out what is your biggest business impact (customer acquisition, recruitment, PR)?
- KNOW your demographic!
- Put some thought into your name and do a trade-name search before you register it!
- Secure all social media channels in that name.
- Start building relationships with those who are SPONSORING entrepreneurs.
- Write reporters names down that are covering your industry or product.
- Stay active on Social Media!
- DON’T rush to launch!
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There is much more to learn and do when starting a business. This article is only the beginning!
Oh, if you’re wondering whether or not to trust us just know that the information we have shared with you above is backed by the Harvard Innovation lab, Kate Castle-VP of Marketing for Flybridge Capital Partners and Jodi-Tatiana Charles-CEO & Brandographer at LaCapoise Galerie and Founder of The Embargo List.
We will be posting a part 2 to this post along with a 2-hour video with Harvard i-Lab soon so make sure you sign up for our newsletter or follow us on our Social Sites so that you don’t miss a beat!
This is part 1 of a 3 part post on Startup Marketing. Click here to read part 2.