#Startup Lessons - How did #JeffBezos of #Amazon get its initial customers?

Strategy: Word of mouth

Amazon may the biggest online US retailer right now but at the start they had to get the first order just like everybody else. After months of developing, the site finally launched with over a million books in its inventory. All the people involved in developing the first version of Amazon sent the link to the website to all of their friends and family. This turned into the first initial sales. One of the early employees invited a former colleague over to try the recently developed platform. His name was John Wainwright. He ended up making the first purchase on the website, which was a science book. The first order was placed on April 3, 1995. Years later, to celebrate the first order by John, Amazon named one of the buildings on their Seattle campus after John.