Startup Launch: How to proceed

Now when you know what it’s time to learn how…

to go the path from the concept to the product without significant financial losses and incorrigible failures.

The most challenging point to pass in startup product development is to ensure that it will have the demand on the market. Even the most accurate market research can’t guarantee that the development result will meet customer expectations.

The reason is that it doesn’t take into account the project specifics, some of which will be defined only during the concept implementation.

During the years the entrepreneurship community came up with approaches like the lean methodology that provided entrepreneurship with the road to success with simplified obstacles: financial, development, marketing, etc. One of its suggestions is to take the following…

Step 3: Test a light product version on the market

Running surveys for startup customer development, learning on the competitors’ experience, following trends and market tendencies is great but it’s only sufficient for the outlining of a suitable solution for the existing problem. To become an actual product it requires user feedback.

The concept of Minimum Viable Product or startup MVP development comprises the implementation of the planned solution with the selected number of features that will:

• Give customers the vision of the full solution,
• Need market approval to be included,
• Don’t require excessive time and financial resources.

Clearly, MVP isn’t the first of startup development stages that marking up the path to give your project a real form. Paper and practical prototyping, proof-of-concept (POC) and similar actions allow visualizing the idea more accurate and polish particular project elements including those that will be included in the first market test run.

Learn about MVP development specifics considering product peculiarities here.

With MVP launch you can consider going the path of private beta (right after creation) to try it out on the core users and then open it to the public for around half a year after the start. The period you should use to optimize the product after the initial feedback. By the time it goes live it should be ready within set terms and conditions to be able to further grow without reissuing.

Step 4. Reexamine and improve

The gathered data shouldn’t just lay around the house for a better time. It’s an instruction for improvement for the result of startup tech development and its planned full version. it will become clear only after some analysis and evaluation.

Remember, even if the feedback isn’t as positive as expected, it still doesn’t guarantee the ultimate failure. It just outlines the room for perfection.

MVP stage is hard to describe as the process with a definite end. Commonly it should seamlessly flow into the next of startup development phases after the required amount of information collected and processed for decision-making and namely to answer the following question:

• Does the solution fit the assigned problem?
• Does the product meet customer expectations?
• What needs to be changed to gain that status?
• Is it reasonable to continue startup development?
• ….

If the determined goals are setting a destination for you to the market it’s time to input more practical efforts into the project according to the analyzed feedback notes.

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