Startup KPIs

What am I missing? What are yours?

MONEY METRICS

1. Profit: both gross and net profit margin.
2. Cost: Measure cost effectiveness and find the best ways to reduce and manage your costs.
3. Revenue vs. Target: Comparison between your actual revenue and your projected revenue.
4. Cost Of Goods Sold: Tallying all production costs.
5. Sales By Region: Better feedback for underperforming regions.
6. Expenses vs. Budget: Compare your actual overhead with your forecasted budget.

CUSTOMER METRICS

1. Lifetime Value (CLV): Use this to narrow down which channel help you gain the best customers for the best price.
2. Customer Acquisition Cost (CAC): Divide your total acquisition costs by the number of new customers in the time frame you’re examining.
3. Customer Satisfaction & Retention: Use customer satisfaction scores and percentage of customers repeating a purchase.
4. Net Promoter Score (NPS): Quarterly surveys to customers to see how likely it is that they’ll recommend your organization to someone they know.
5. Number Of Customers: How many have you gained and lost? Are you meeting their needs and expectations?
6. Site Value: Immediately applicable with offline businesses as well, instrument your site’s analytics to report Value and then constantly strive for a greater number.

PERFORMANCE METRICS

1. Conversion Rate: This is a metric that could be (should be) constantly improving; at least until you reach a point where it seemingly can not be further improved after weeks or months of trial.
2. Customer Support Tickets: Analysis of the number of new tickets and the number of resolved tickets.

TEAM METRICS

1. Turnover Rate: Take the number of employees who have left the company and divide it by the average total.
2. Employee Satisfaction: Measure employee satisfaction through anonymous surveys.