Startup journey: Building and ranking a new website from scratch-2025

Before starting this article, I want to introduce myself. My name is Balvir Singh Rajput, and I am the founder of DigiCrowl. I started this journey four months ago as a digital marketing expert with 12 years of experience. After graduating with a B.E. degree in 2012, I began my career as a digital marketing executive. However, after working for a long time, I realized that my job wasn't bringing me happiness. I decided to change my path and start a new venture: a digital marketing agency

Here, I will discuss how I created a high-quality, mobile-friendly website to improve SERP visibility, the challenges I faced, and how I accomplished all of this step by step in a short time."

If you are planning to start a new business or running a website and want to improve its visibility, I will discuss all the steps one by one.

Need a Website

First, you need a website for an online business. You have to decide which platform to use. For example, I chose WordPress because I don’t have enough knowledge of coding. That’s why I went with WordPress—it’s very easy to create a mobile-friendly website. If you’re not familiar with this, you can follow tutorials on YouTube. With proper time and effort, it will take about 15 days to learn, and you’ll be able to design a website yourself. Alternatively, you can take help from an agency like DigiCrowl, depending on your preference.

Note:- When starting a website, keep these points in mind

• Define Your Purpose and Goals
• Choose the Right Domain Name
• Select a Reliable Hosting Provider
• Plan Your Website Structure
• Pick the Right Platform or CMS
• Optimize for Mobile
• Focus on SEO
• Use High-Quality Content and Media
• Set Up Analytics and Tracking
• Test Before Launch
• Plan Marketing Strategies

1. Define Your Purpose and Goals

You need to decide what you want to deliver, such as services or sales. Once you have determined your goal (e.g., e-commerce, blogging, portfolio, or lead generation), you can start sketching your website.

2. Choose Right Domain Name

When choosing a domain for your business, many users make mistakes, such as purchasing an expired domain. You must confirm whether the domain you are buying has expired or not. You can check this using tools like the Wayback Machine. These tools help you verify the authenticity and history of your domain

3. Select a Reliable Hosting Provider

To create a powerful website, you must select a reliable hosting provider. I recommend only GoDaddy and Hostinger, as both are secure and easy to monitor. However, in terms of cost, Hostinger is the cheapest and easiest to use for beginners. You can get 20% off your hosting purchase by using this link: Click Here. Go to website direct hostiger.com

4. Plan Your Website Structure

Planning a website structure is a very important aspect because if you are designing a website for services, sales, or a blog, your niche might differ. However, you should focus on user intent— what they are searching for. Your website should be easy to use; if a user visits and cannot find your services or struggles to understand your structure, it is not good for your business. You may lose potential customers. You must have a sitemap and a clear website structure, and it's essential to plan all these aspects.

5. Pick the Right Platform or CMS

Choosing the right platform for your website is crucial for long-term management. It should align with your business goals and development needs. Your platform should be easy to use, offer strong support, and allow for customization, whether you are running a blog, offering services, or running an e-commerce business.

6. Optimize for Mobile

I think website optimization is a very important part of the whole process because if your website is not optimized for mobile, search engines will not allow visibility on the SERP (Search Engine Results Page). User experience also plays a key role here. After that, when you run social media activities like Meta Ads, Google Ads, LinkedIn Ads, etc., you'll find that your CTR is very low and CPC is very high because users are not interested in your website, leading to a high bounce rate. This is very harmful to your search engine ranking.

7. Focus on SEO

When you design a website for business, SEO is the key to success. Around us, we hear that SEO is very important, and it should be implemented on the website. Without a good SEO strategy, you cannot achieve high rankings for your website. But how accurate is that? We can discuss SEO in more detail; I will write more about it, or you can check out my SEO blog. In short, SEO is essential for getting your website ranked higher. A website with high-quality and relevant content can improve its SEO ranking. Using the right keywords and providing accurate information to users, along with properly utilizing meta tags, helps improve website ranking. It can be challenging, but it’s free in terms of cost. We mainly focus on on-page SEO, off-page SEO, and technical SEO

Increased Visibility: Most online experiences begin with a search engine. If your website isn’t ranking high on the SERP (Search Engine Results Page), you're losing valuable traffic. Google Search Console can help you track your website's audience.

Better User Experience: SEO isn’t just about search engines; it’s also about optimizing your website for users. Fast-loading pages, mobile-friendliness, and easy navigation all contribute to improving user satisfaction.

Higher Credibility: People consider websites that rank higher on the search engine results page (SERP) to be more trustworthy and authoritative..

Cost-Effective Marketing: Unlike paid ads, SEO delivers long-term results by providing consistent traffic without ongoing costs.

8. Use High-Quality Content and Media

When writing content to inform users on your website, you should focus on readability. You can use AI (Artificial Intelligence) to help guide the structure of your content. Your content should be unique, easy for humans to understand, and relevant. Additionally, using relevant keywords and headings aligned with the content will help improve your website's ranking

Use ALT tags for the optimized images on your website, and remember that duplicate content in images can help users better understand your information.

Note: Your main heading should be clear and concise, accurately describing the core topic. Make sure to include a hook that engages the user from the very beginning.

9. Set Up Analytics and Tracking

To track your website's performance, you should set up analytics to understand user behavior and identify areas for improvement. There are several useful ways to monitor your website's performance

Google Analytics, Google Search Console, Google Tag Manager (Optional but recommended)

Google Analytics:-

Create a Google Analytics Account: Go to Google Analytics and sign in with your Google account.

• Click on “Start for free” and set up your account and property (website).
• Follow the prompts to complete your account setup.

Install Tracking Code:

• Once your Google Analytics property is created, you’ll get a unique tracking ID (something like "UA-XXXXXXXXX").Copy the tracking code provided by Google Analytics. Add this tracking code to every page of your website, just before the closing </head> tag in the HTML code. If you are using a content management system (CMS) like WordPress, there are plugins available (e.g., Google Site Kit, MonsterInsights) that help you integrate Google Analytics easily without code.
• Verify Setup:

After installing the tracking code, verify that data is being collected by checking the “Real-Time” section in Google Analytics. If you see live visitors on your site, the setup is correct.

Google Search Console

Set Up Google Search Console:

• Go to Google Search Console and sign in with your Google account.
• Add and verify your website property by following the instructions (you can verify ownership through HTML tags, DNS, or Google Analytics).

Track Search Performance:

• Google Search Console allows you to monitor search traffic, keywords, indexing issues, and potential problems related to SEO.
• Connect your Google Analytics and Search Console accounts to get more in-depth insights.

Google Tag Manager (Optional but recommended)

Set Up Google Tag Manager:

• Go to Google Tag Manager and sign in with your Google account.
• Create a new container for your website.
• You’ll receive a container code, which needs to be added to every page of your site, similar to the Google Analytics code.

Use Tag Manager to Set Up Analytics:

• Inside Google Tag Manager, you can create different tags, such as the Google Analytics tag, conversion tracking, remarketing, or even Facebook Pixel, all from one platform.
• This makes it easier to manage and deploy tracking codes without directly modifying your website code.

10. Test Before Launch

After completing all the setup tasks such as web design, mobile optimization, SEO, analytics, and tracking, it’s time to launch your website to grow your business. You should test your website using free testing tools that help identify errors. If you are working on your own website, it will typically take around 30 to 45 days, depending on your working hours.

When I was working on my website, I completed it within 30 days, including SEO work. Now it’s time to boost your sales and generate quality leads. If your website is fully optimized and SEO-friendly, you can consider paid advertising options like Meta Ads (Facebook Marketing), Google Ads, LinkedIn Ads, and YouTube Marketing, depending on what suits you best

11. Plan Marketing Strategies

There is serval method to plan marketing strategies to crack sale and generate quality lead Your goals should be Specific, Measurable, Achievable, Relevant, and Time-bound.

Understand you target audience who your ideal customers are based on demographics (age, location, gender), psychographics (interests, lifestyle), and behavioral data (online habits, purchasing patterns). Study your competitors to understand their audience, content, and marketing tactics.

There are many ways to increase sales using Content Writing, SEO (Search Engine Optimization), Paid Media Marketing, Social Media Marketing, Email Marketing, and more.

If you don’t have enough time to manage your website with quality efforts, you can partner with me as your digital marketing support agency. With over 12 years of experience, I can help you achieve better results. I guarantee a 5X increase in results within 90 days. If I fail to deliver, I will work for you free of charge for the next two months. You can join DigiCrowl today!