Startup founders underestimate “Places data” while doing marketing.

Most startup founders are hungry to develop and build their product and then show to public. Often it is a wrong, because your will always change your product based on feedback.

I love using Lean Methodology:

Build minimum, ship quickly, gather feedback, improve your product. And continue this cycle.

It is never ending process. And while your build your product start thinking about marketing, who is your ideal customer, where they hangout, why they will need your product, craft your message to those audiences.

As a startup founder i did a lot of mistakes and learned from it.

First of all each startup first of all should to be a media company then deliver core value. Your product could be the best, but if no one knows about it then it is useless.

Start thinking about marketing early. Do not underestimate branding, branding will give your a competitive advantage.

In my marketing strategy i always think like my customers, and trying to find where they hangout and what moment they need my product.

The best performing marketing is when your can deliver your message to the right audiences at the right time and place.

Keeping this in my mind i always use “Place based data”. Place based data will help you to better understand what people do in this location, how they look like, what time they have some certain behavior and based on this information you can create personalized ad creativity and deliver them.

Inspired my this tactics which helped me to be successful in my marketing strategy and build a web platform which show “ location data”

We make our product free for everyone so they can benefit it.

Without Murmur StreetIQ product you can get advanced location data and create personalized ads and marketing strategy.

This dashboard show your minimum location information. Show how many people currently located in a given zipcode, gender and age segmentation

For more advanced location data go to Street IQ and type zipcode which you are interested in.

Try our product at https://portal.murmurads.com