Startup founders after Series A: Define your North Star
The North Star helps travelers navigate their way north. It remains stationary while other stars seem to move around it in the dark sky.
Developing a North Star for a startup is essential to align the team behind a compelling vision that is simple to communicate and aligns all constituents.
A North Star should be a leading indicator of success and should reflect the value that customers get.
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The startup founder journey is one of the most transformative developments one can go through and has a multitude of dimensions.
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