It Starts from the Trunk

There are many ways to sell a product, but I firmly believe in a true grassroots approach. Yes, we have the website, digital marketing and influencer strategy, but a product gains traction through belly to belly connections and direct, honest feedback from your prospective market. I feel this type of ‘hit the streets’ attitude confirms our passion and the integrity of our newly reformulated, and amazing protein chip. I stand by what we do and have personally decided to share i won! organics with as many people as I can.

It’s not just a strategy. It’s my lifestyle. My car is always full of product, so I can literally stop every time I see people that may be interested. I drop off bags of chips at people’s houses, the gym, office locations, wherever I see a window of opportunity. Just this past weekend I gave away several hundred bags of chips! I walked the stands during my nephew’s baseball game, passing bags out to hungry spectators. I saw a family of five at a restaurant and shared my product with them. Then I dropped over 50 bags of chips at two different health clubs in town. I made sure to leave behind information about i won! organics and how they can buy more. All of these acts create ripples and give our product an authentic and personal value.

The grassroots mentality is not something that can be turned on and off when it suits me. It is who I am all of the time. There are no “days off” when launching a new business. It is every day and every moment being ready to speak it, sell it and sometimes, give it away. This consistency is affirmation of my belief in what we make and how I see it growing. It also encourages immediate feedback! I use my friends and colleagues as a taste test group, but when I have the time, I will wait with people on the streets or in office buildings who are willing to taste the chips then and there. I encourage candid feedback, so that I can continually improve i won! organics chips, making them the best option on the market.

Believing in our product comes from the incredible responses and observations I’ve gotten from nearly everyone who has tried them. Getting these chips to as many people as possible from all different walks of life has gotten this business off the ground. I don’t plan to stop until I see i won! organics at every grocery store and gym, and in millions of people’s homes, and selling out on a regular basis!