Startling New New Algorithm Insights | LinkedIn Updates, Changes, Tips, Events and more
Lynnaire Johnston
LinkedIn??trainer, profile writer, strategist & content creator. ?? Link?Ability members' community – learn how to use the power of LinkedIn??to achieve your professional goals. ?? Gardening fan
In this month’s newsletter:
?? New LinkedIn features
?? New algorithm research results
?? Our most popular recent posts?
?? Recent and upcoming events
?? Download our latest FREE eBook
?New LinkedIn features in the past month
?? Two new fields have been added to image posts uploaded via the app. We’ve been able to add links for a while but now we can also tag a person and include a link to a company page.
?? The My Network section has been changed from ‘People I follow’ to ‘Following and Followers’, making it easier to find your follower number and to see who your latest followers are.
?? About this profile
LinkedIn is rolling out a new safety feature to help protect us from fake profiles. About this profile tells you:
? When the person joined LinkedIn
? When they last updated their profile photo and contact details
? Whether they have a ‘verified’ phone number and email address
Read more here.
?? Auto captioning of videos
This will break down a significant barrier for many who don’t publish videos because of the cost or needing a third-party app to create subtitles. Currently being rolled out, this new feature will allow caps to be edited before posting. Less than half of all videos have captions, yet those that do significantly outperform those without in terms of both reach and engagement.
?? Notification bell [??] added to pages
Followers of your company page will be more likely to see your posts if the bell is activated. Or so we hope.
?? Follow on LinkedIn
Not to be confused with the recent new ‘Follow me on LinkedIn’, this is another feature only for those using Creator mode. With this plugin, people can instantly follow you on LinkedIn without having to go to your profile to do so. It goes on web pages, emails, YouTube etc – anywhere you want to encourage people to follow you on LinkedIn.
?? New job features 1: Create job alert
If you want to work for a particular company (or companies) you can now set an alert for new jobs when they are posted on their page. You’ll find these under the Jobs tab.
?? New job features 2: Standardised Accessibility Job Titles
If you have Open to Work displayed on your profile you can add job roles under an Accessibility heading, if this is an area you work in. LinkedIn is currently actively working to make the platform more accessible for those with disabilities and this is one of the new features in support.
LinkedIn Algorithm Report summary
Last week, Richard van der Blom released his 4th annual report the LinkedIn algorithm. Some of its key points are:
?? Of LinkedIn’s 875 million members, just over 5% create content (a significant rise).
?? Only the first action you take on a post – usually a like – has any effect on reach or engagement. We need to change from liking first and commenting second to just commenting which is quite a habit to break.
?? Posting more than once within 18 hours restricts reach.
?? The best performing formats are document posts (slideshows), polls, multi-image posts and the new carousel posts.
?? The poorest performing post formats are external link posts, celebrate an occasion, newsletters and articles.
?? Text in posts is best kept to between 1200 and 1600 characters.
?? Including external links in posts still reduces reach.
?? Shares are more effective than they’ve been in the past but there’s no value to you in reposting.
?? More people are holding LinkedIn Lives where engagement is higher than for native video.
?? Newsletter subscriber growth, edition reach and engagement rates have all dropped dramatically.
?? Optimum weekly post numbers on company pages are 4-5 and using a variety of post formats helps.
The report contains more than 50 pages of fascinating insights into what’s working on LinkedIn and how to improve your LinkedIn marketing. It is well worth a read and can be found at this link.
(If you’re part of my Link?Ability members community, you’ll find a full summary of actions to take in the Recently Added section. If you’re serious about LinkedIn and would like to check out our community for 7 days free, visit https://www.wordwizard.co.nz/membership/)
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领英推荐
Our recent most popular posts
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Download our latest FREE eBook – How to Use Storytelling to Crush it on LinkedIn with Robert Tighe . This has been adapted from our recent LinkedIn live which is still available to watch on our YouTube channel.
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Events
Upcoming Events
Nov 17 LinkedIn with Lynnaire [Audio Event]
Nov 24 How to be Successful on LinkedIn by Giving with author of best-seller The Go-Giver, Bob Burg [LinkedIn Live]
[Audio Event] LinkedIn with Lynnaire – Dec 1, Dec 15
[Link?Ability webinar] 2022’s important LinkedIn updates and new features – Dec 8
Link?Ability Events You May Have Missed…
(and might want to catch the replay)
[Link?Ability webinar] How to Transform your Profile from Ordinary to Exceptional for 2023
Don’t Miss
[Audio Event] LinkedIn with Lynnaire – Nov 17
A rundown on what’s new on LinkedIn plus a discussion about the new algorithm report mentioned above.
[LinkedIn Live] How to be Successful on LinkedIn by Giving with author of the best-selling The Go-Giver – Nov 24
With LinkedIn being all about building professional relationships, learning the art of giving will help you achieve success on LinkedIn. And who better to teach us than this outstanding giver Bob Burg .
[Audio Event] LinkedIn with Lynnaire – Dec 1, Dec 15
A rundown on what’s new on LinkedIn plus your LinkedIn questions, comments and concerns.
[Link?Ability webinar] A round-up of all 2022’s important LinkedIn updates and new features – Dec 8
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Looking to Up Your LinkedIn Game in 2023? Here are 5 ways we can help:
? Best-in-class profile makeovers
? Team training and upskilling on use of LinkedIn
? 1-2-1 LinkedIn mentoring
? Our tailored LinkedIn marketing programme that helps you become the go-to expert in your field
? Our Link?Ability members’ community for those serious about LinkedIn
Talk to us about what interests you most. DM @Lynnaire or email me at [email protected]
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Keen to do more with your company page? Check out Business Gold – Building Awareness, Authority and Advantage with LinkedIn Company Pages, the world’s first book on LinkedIn company pages by Lynnaire Johnston and Michelle J Raymond. https://amzn.to/3uUJJm8
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How to get in touch with me
Connect / Follow me at https://www.dhirubhai.net/in/lynnairejohnston/
Email: [email protected]
Growth & Exit Strategy | Building Company Value | Business Sales
2 年As always, we appreciate these insights. I always learn something that impacts my strategy. Thank you Lynnaire.
LinkedIn??trainer, profile writer, strategist & content creator. ?? Link?Ability members' community – learn how to use the power of LinkedIn??to achieve your professional goals. ?? Gardening fan
2 年Something else from the algorithm report you might find interesting is around the content that works well on company pages. Essentially, the best types of page content are personal stories, employer branding, social responsibility and thought leadership. The worst, not surprisingly, are product or service related. Given that organic reach on page posts has plummeted this year, any additional help we can give them is to be encouraged.
Meticulous, on-brand copywriting, editing & content strategy for purpose-led businesses and solopreneurs
2 年Thanks for sharing these valuable insights!
??? Hindu lay monk with Saccidananda Ashram | The “rock ’n’ roll" monk | Retired B2B copywriter & award-winning filmmaker | Advaita Vedanta student | Paramahansa Yogananda Kriya Yoga devotee | Paramananda: Supreme Bliss
2 年?? Newsletter subscriber growth, edition reach and engagement rates have all dropped dramatically. Is this personal newsletters? Or company newsletters?
??? Hindu lay monk with Saccidananda Ashram | The “rock ’n’ roll" monk | Retired B2B copywriter & award-winning filmmaker | Advaita Vedanta student | Paramahansa Yogananda Kriya Yoga devotee | Paramananda: Supreme Bliss
2 年?? Shares are more effective than they’ve been in the past but there’s no value to you in reposting. Lynnaire Johnston ???? There's no value in reposting our own content? Or others' content?