Starting with You

You’ve just sat down in your seat and you hear the flight attendant start the safety speech you’ve heard a thousand times. You almost hear yourself reciting it along with her…

“In the event of a drop in cabin pressure, oxygen masks will appear from the unit above. Secure your own mask first before assisting others…”

As real estate entrepreneurs, most of us spend all our time running around, fitting masks onto “others”.

Here’s the thing: if you don’t put on your own mask first, you won’t be around long enough to help the others you’re put on the planet to help.

The stakeholders whose needs we must meet for our business model to be successful:

• You
• Your prospective investors
• Your real estate business

They’re listed in this order on purpose. It intentionally starts with YOU. 

The very first thing you need to do with your real estate business is to make sure it gives you what you need. We need to ask ourselves:

What do I want out of this business? For me, it’s one word >>> ABUNDANCE

Where does it fit in regard to my life? It works for me…i.e. my business is designed to help support the lifestyle I want – not the other way around.

Am I focused on doing lots of little deals or fewer bigger deals? I’ve chosen fewer bigger deals.

Do I focus on long term or short term? Long terms always win in real estate…Some of the best advice I got early on in my career in real estate can be boiled down to one simple goal >>> outlive your mortgages the tenants pay! …but doing deals also gives me some nice short term rewards.

We need to get clear on this first because every other decision we make will be filtered through the lens of making sure we’re taken care of.

If you take care of yourself first and prospects and clients a close second, the business will be scalable.

I hear way too often, I can't invest in real estate...my clients will get upset. My clients don't want competitors. Well, there are way more competitors out there than you and that's why I focus on a very specific strategy that goes after OFF MARKET deals (hit me up for more details). Besides, if your client is that worked up about it I question if they are a good client. Once again who is more important - you & your family or a client?

Often as real estate entrepreneurs, we build a model that’s perfect for others, but it leaves us running ourselves ragged. Let’s not do that ever again.

Like they say…Fit your own mask first.

Dan Genzel

P.S. Whenever you’re ready... here are 4 ways I can help:

1. Watch my video (under 10 minutes) 9 Reasons to Syndicate Real Estate

It’s the WHY and HOW to put together investment groups to buy real estate. Reply to this email with "9 Reasons" and I'll send you the link.

2. Join "The Commercial Real Estate Hub" Facebook Group with other wildly successful Entrepreneurs

It’s a Facebook community of wildly successful Entrepreneurs dedicated to their pursuit of more deal flow, more fees, and passive income & wealth including investing in their own deals. Click Here.

3. Join my Pilot Program

I have a new Implementation Group and it's called 28 Day Capital Blitz. It's for real estate entrepreneurs who like the idea of funding their next deal using mostly other people's money. If you have opportunities but lack all the capital...this is perfect for you. Reply to this email with “Capital Blitz” and I'll share the details.

4. Work with me privately

If you’d like to work directly with me where I will build a real estate investment company for and with you to source the debt and equity you need and structure and close your first real estate syndication... just send me a message and with the word “Private”.