Does the “Let's put things in perspective” approach benefit crisis communications?

The phrase "Let's put the whole situation in perspective" is often used by crisis communication team leaders to encourage the team to step back and objectively evaluate the crisis incident. Crisis situations can be chaotic and full of strong emotions, and, therefore, it becomes challenging to make sound decisions if one does not have a clear understanding of the situation at hand.

By putting the situation in perspective, crisis communication teams will be able to weigh the potential impact of the crisis on stakeholders, assess available resources, and chart the best course of action. This approach can contribute to reducing panic and anxiety, establishing clear lines of communication, and developing effective crisis management strategies.

Bottom line: kicking off the crisis communication process by putting the situation in perspective is crucial. It helps ensure that all involved parties clearly understand the crisis and its potential impacts and allows the crisis team to make informed decisions based on an unbiased analysis of the situation.