Starting Strong: Building Community Support for New Small-Scale Event Venues

Starting a new small-scale event venue can be a bit overwhelming, but building strong community support can make all the difference.

For new venue owners, connecting with your local community not only helps in creating a loyal customer base but also builds a network of support to keep your business thriving.

Here are some essential tips for new venue owners to build and maintain community support.

1. Build Relationships with Local Businesses

Creating strong ties with nearby businesses can lead to awesome partnerships.

• Collaborate on Events: Team up with local cafes, restaurants, and shops to co-host events. This can help draw in their customers and introduce them to your venue.
• Offer Special Promotions: Provide exclusive discounts or promotions for customers of local businesses. This encourages cross-promotion and brings more foot traffic.
• Network Actively: Attend local business meetings and events to network with other owners. Building a network can open up opportunities for future collaborations and support.

2. Partner with Community Organisations

Community organisations can be valuable allies in promoting and using your venue.

• Host Community Events: Offer your space for local community events like charity fundraisers, workshops, or community meetings. This not only helps fill your venue but also positions it as a community hub.
• Support Local Causes: Align your venue with local causes and non-profits. Hosting charity events or donating a portion of your proceeds can build goodwill and increase your venue’s visibility.
• Engage with Schools and Clubs: Partner with local schools, sports clubs, and hobby groups. Providing a space for their events can lead to regular bookings and a steady stream of new visitors.

3. Create Events That Cater to Local Interests

Understanding and catering to the interests of your local community can really boost engagement.

• Host Local Talent: Feature local musicians, artists, and performers. This not only supports local talent but also attracts their followers to your venue.
• Cultural and Heritage Events: Organise events that celebrate local culture and heritage. These events can attract a broad audience and foster a sense of community pride.
• Interactive Workshops and Classes: Offer workshops and classes that cater to the interests of your community, such as cooking classes, fitness sessions, or craft workshops.

4. Partner with an Event Ticketing Platform

Teaming up with a reliable event ticketing platform like Sticky Tickets, which is already strong on community support and knows how to boost small-scale events, can provide substantial support and streamline your operations:

• Streamlined Ticket Sales: Sticky Tickets handles all your ticket sales, allowing you to focus on organising and running your events smoothly.
• Customer Data Management: With tools to manage customer data, Sticky Tickets helps you understand your audience better and tailor your events to their preferences.
• Consistent Support: Sticky Tickets offers ongoing support, ensuring that any issues are promptly resolved, and you always have assistance when needed.
• Strong Data Security Controls: Sticky Tickets ensures your customers' data is protected with robust security measures, giving you and your attendees peace of mind.

Stronger Together

By building strong community connections, hosting events that resonate locally, and leveraging effective marketing and ticketing tools like Sticky Tickets, new small-scale event venue owners can create a vibrant and supportive environment for their business. We offer streamlined ticket sales, robust customer data management, and consistent support to ensure your events run smoothly.

Engage actively with local businesses and organisations, tailor your events to community interests, and ensure a seamless and secure ticketing experience for your attendees.

With these steps, you’ll establish a loyal customer base and ensure your venue becomes a cherished part of the community.

Add Your Voice

What strategies have worked for you in building community support for your venue?

Share your experiences and tips in the comments below. We’d love to hear your success stories and any challenges you’ve faced.

Your insights can help others on their journey to creating thriving event spaces.