Starting Software Product Businesses Within Service Companies

The traditional way to start a software product business (today that usually means SaaS) is to get a product idea, then bootstrap it or look for some investor funding. The great majority of product-based software businesses are started in this manner.

But far from all. In my career consulting with startup software businesses, I have seen many different origin stories for software startups. The most common of these origin stories revolves around incubation in some form of a services-based business.

There are several flavors to this "product birthed from services" story. In the short article that I've written on this topic, I'll detail a few of the different flavors, as well as the pitfalls and gotchas that can lead to a "stillborn" or unsuccessful software product business rather than a going concern. Take a look at starting software product businesses within service companies . As always, your comments and feedback are appreciated!

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