Starting a New Company!! And Don't Know how to Acquire Customers???????????
Mohit Srivastava
Launching startups?? without breaking their Piggy Bank. With SaaS, GenAI & fractional CTO services clients save up to 69% on development costs & secure $2.3M to $15.5M? within 1 year of funding through product consulting
Are you just starting out as a new company and you are not sure how to win big deals? I am here to make it look simpler for you.
Donald was the investor I was working with. Outside business, we were more like friends. Donald and I always spoke about different things and Donald would always tell me about his experiences with different people.
One morning Donald and I were discussing some business-related issues when he started talking about Robert who had recently won a big deal from his customers.
The interesting fact was not that he had managed to win a big deal but the fact that he had just started out as a new company.
“I have met many interesting people Paul, but Robert is a genius. I mean in my 20 years of experience I have never seen such talent and dedication from someone who has recently entered the market,” said Donald.
The way Donald was praising Robert, only triggered my curiosity and I wanted to know what did Robert actually do to get a deal as big as this from his customers.
Donald continued talking about Robert. He said how Robert had started his business with nothing absolutely and in no time he quickened his pace and got everything in order.
Robert was undoubtedly intelligent and he knew the hacks to attract customers.
Robert was always confident in his abilities and he did not pretend to be anything more than what he was.
This was of course appreciable. In the business world, one cannot afford to put on a mask of some unknown identity.
Robert was very genuine in his efforts and his authenticity helped him win half the battle.
Robert made it his goal to have his customers on his side from the very beginning. As soon as he entered the market he worked on building his relationship with his customers.
He maintained direct contact with his customers and tried to get to know each of his customers personally.
Roberts's good relation with his customers immediately helped him gain fame and in no time he received his first big order from a highly important client.
Robert was anxious and happy at the same time.
But one thing about Robert was he never accepted orders without knowing his clients. Robert ensured that he was accepting orders from a genuine person. While collecting details about his clients Robert learned that this high stature client had previously wanted to get his orders from Robert’s competitor but his competitor was unable to meet the needs of his client so his client had taken a backfoot and look for other entrepreneurs and that is how he came across Robert.
Robert made sure he accepted the exact number of orders his client had wanted.
One thing about building a good reputation about one’s company is a good customer and after sales service as well.
Robert’s first huge deal was going to be very challenging because this was going to mark his growth in his business on a permanent basis.
One small mistake and Robert could lose everything at the snap of his finger.
There were a lot of things that Robert had to keep in his mind. It was time management that is, delivering his orders on time plus he had to ensure that every product was in its best condition.
Robert worked a day in and night to make sure he got his order delivered on time and he was successful.
His client was very happy and he ensured that he would put in a good word for Robert to his other friends and colleagues.
However, Robert waited for almost two weeks to get his new order but he didn’t.
What was actually happening? On conducting more careful research Robert found out that his competitors’ product specifications were quite similar to Robert’s as a result of which the customers were having a more viable option.
Getting just one big deal while starting out is not important. Holding on to that consistency is what is more important.
Robert was designed out and he had to look for ways to come up with a more mature design which he did and in no time orders started flowing in again.
What Robert did was conducted continuous research which helped him to stay updated about the recent changes going on in the market.
And one after the other he continued receiving huge orders.
So what Robert did was simple. He carried out proper research, built his relationship with his customers, gained the trust of his customers, differentiated his product from that of the competitors, and maintained consistency which helped him get deals after deals just after he started.
Listening to Robert’s impressive story I was hooked. Donald was equally proud when he spoke of Robert. “This man really is talented,” I said as Donald and I walked back to our office.
I told Donald how Robert had left a lasting impression on me and that I would certainly keep his ideas in mind while starting out my new line of products.
Donald wished me luck and that marked the end of that evening.
Hence, if you are not sure of how to get a huge deal while starting out just I would say simply follow what Robert did.
Of course, it goes without saying there’s a bit of hard work there but there are no free lunches in the world. You have to work hard constantly to achieve success just like Robert did.
You can definitely win big deals while starting out as a new company.