Starting is the hardest part!
Carrie Eddins
Helping heart -based, soul-led business owners become recognised leading voices in the world by being in the press using an intuitive, heart-based and energetic approach
As I sat down in front of my screen in early 2017, I knew I had a long road ahead of me.
I had dabbled a bit in publicity over the years but it wasn't until then that I had even considered I could do it professionally.
So, I grafted hard. Long hours. For two years, I worked 7 days a week often 17-18 hour days. I learned my craft.
No agency work. No professional qualification. No course taken about it.
Nope.
I just sat in front of my screens and studied it all in real-time.
I watched the news cycle again and again and again.
And I started to get some wonderful results.
The 10,000 plus hours I put it paid off.
Even though I got burnt out, a few times.
Even though I tripped and cracked my head open on my desk one early morning, thankfully not doing too much damage! ( I think?!! )
Even though, I went over on my handlebar going for the Sunday papers one morning, thankfully though nobody was around so truthfully I got off lightly with just some bruising.
The work I put in; it paid off. It paid off big time.
Teaching my clients how to Tweet in a way that the media head-hunted you!
Having my clients appear on the BBC News twice and BBC Breakfast twice in a week along with 9 times on BBC Radio, was one of my finest moments.
Getting American journalists to head-hunt my client after she had been live-tweeting, was pretty big on a global news story.
Having two clients appear in Forbes twice soon to be three.
Getting one of my clients featured on National television 11 times in 2023.
All came from the work I put in as I learned to read how the news worked and how the media worked
Helping you to get started with less work with my PR Toolkits!
Now, as I prepare the salespages for the first of many PR Toolkits to be released on 7th May, I am so happy and proud. that I can now save you time, energy, and money so you can boost your credibility, close that authority gap, and reach new audiences to grow your impact and income exponentially.
The Publicity for Beginners Toolkit Pre-sale, £27 instead of £37.?
(*ready on 7th May 2024)
The Publicity for Beginner's Toolkit is a great low-cost starting point.
It's for you if you?don't know how to begin your journey into the media.?For example, you?do not understand how publicity works differently and similarly to marketing.
It's for you. If you?don't know what is required to prepare to work in the media.?
It will help you get started with a simple map of what is necessary to have in place to optimally start your journey into the media.
It will help you get started with a simple map of what is necessary to have in place to optimally start your journey into the media.
Maximise your Media Coverage Tool kit. Pre-sale £27 instead of £37?(ready on May 7th )
If you already?have secured some publicity but have not leveraged it? properly?,?i.e., maybe only talked about it when you got it, then the Maximise your Media Coverage Toolkit is best for you.
It will help you to learn?how to exponentialise the media coverage you have so that your ROI will become infinite!?As a result, you will be able to lead with more authority and credibility, take your business to the next level, and reach new audiences!
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Pitching to the media? Beginner's Tool kit. Pre-sale £50 instead of £97? ?(ready on June 6th)
This Toolkit?will really help you to know what you need to put together a pitch, what it looks like,?how?to find journalists.?
Pitching examples and templates are included here, and the?all-important?anatomy of a pitch will be broken down. For example,
?what to include, what to leave out, how to navigate photographs, what subject line to use to catch their attention,?how?to put together a bio, audio or video clip.?
?Pitching to the media Advanced Tool kit- Pre-sale £100 instead of £197?(Ready on June 6th)
This Toolkit is when you have started to gain traction with your media coverage and are looking to build on it.?
For example, this includes how to jump on trends, or breaking news stories, which will be broken down into easy-to-follow steps.?
What an embargoed story looks like and how to create one.?
Insider secrets to cause the media to pay attention to you!?
How to turn things around when?you get rejected or ignored by a journalist.?
Podcasting Pitching Beginner's Tool kit- Pre-sale £44 instead of £88 ( ready on June 6th)
This is for you if you are looking to grow your impact and income through guesting on podcasts.?
This is for you if you are looking to discover how to put a podcast pitch together; such as?what you need to do before you do so,?how to research the best podcasts for you.
This toolkit provides you with the key ingredients for a pitch to a podcast host?to help?you stand the best possible chance of appearing on your desired podcast.?
This toolkit will offer you strategies on how to build up your podcasting?interviews,?at whatever stage you are in your business or on your podcasting journey.?So that you come across as a?potentially?valuable guest to the hosts.?
Grab all five of them?for £250, saving you £206,?instead of £456 !!?
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Let me know if you fancy one, two, three, four or all of them!?
Love Carrie x? ???
#mediacoverage #serviceprovider #mediastrategy #storytelling #mediaskills #entrepreneur #story #entrepreneurship
Carrie Eddins is an award-winning holistic PR expert and mentor who helps Doubting Debbie & Friends ( super clever experts, trainers, coaches, and mentors, who are hidden a bit too much and ready to have a bigger impact in the world and on their bottom line) raising their profile by getting in the media. She works alongside PR Genius Anica Broms from Rocks and Roses PR.
Together they have got their clients featured in places like Forbes, Fortune, Fast Company, Raconteur, Dragon's Den, Grand Designs, Sky News, BBC Breakfast, Insider, the Sunday Times, Daily Mail, The New York Post, Psychology Today, Dragon's Den, Stylist, Metro, InStyle Magazine, Independent, You Magazine, to name but a few
Accountant and Tax expert | Crypto Tax Specialist | Board Member | Co-founder of The Kapuhala Longevity Retreats
7 个月Carrie Eddins congrats on completing such a noteworthy feat ?? ! Your dedication and hustle are incredibly motivating. Your PR Toolkits seem like a priceless tool for anyone trying to understand the intricacies of media coverage. ?? Any useful Advice ?
Supporting Business & Directors to Be Bulletproof Leaders | 25-Years Army to Lt Col | Transforming Boardroom Dynamics with Resilience Confidence & Authenticity - no body armour required!
7 个月Well done! Such an inspiring journey Carrie Eddins - so wonderful that you are now sharing your journey with so many!????
Helping coaches to attract high-value clients | Generate consistent 10-20K months with ease | Get fully booked with The Client Method Mastermind | It’s time to supercharge your business growth
7 个月What a great selection Carrie Eddins to really help people progress with PR and do it under their own steam - and we all have to start somewhere and you need to know the right steps to take - your toolkits are essential.
Empowering Leaders to Flourish in Complexity | Creator of #ProjectMe | TEDx Speaker | ONE Million Transformations by 2030
7 个月Carrie, but it is because of your incredible dedication, hard work, passion, to really getting underneath the skin (so to speak) of PR and publicity that you are so awesome at what you do, it is why you get the results you do, because there are few who will put that level of dedication in to their 'trade'. All credit to you, these toolkits are little nuggets of gold, small but oh so valuable. ??
I Coach Female Leaders to Eliminate Resistance to Change | 3 month Programme to Unlock your Potential and Achieve your Version of Success | Speaker | Mental Fitness Expert | Mind Coach
7 个月Starting can be so daunting for many Carrie Eddins, especially if you're not really sure what you're doing. You pay for those 10,000 hours don't you.