STARTING A BUSINESS WITH A TERRIBLE IDEA

Your first idea is probably terrible so is your second and maybe your 20th. The reality is we often try and launch business ideas around problems we have and things that bother us.

It isn’t a bad place to start.

Chances are, it isn’t going to make any money. It probably won’t be something that is compelling to other people. You’ll probably waste a bunch of time and money if you try and launch a business based on your own problems.

There is a better way.

Don’t throw the idea out. Just don’t launch a business with it. Start talking to people. Try and understand what they need. What problem are they facing?

The temptation is to talk with people about your idea. All you’ll get is a bunch of people telling you that it is an excellent idea and that you should quit your job and launch.

Or, they’ll tell you you’re crazy to ever leave the “safety” of your job and should just stick to what you are doing.

But you don’t care about their opinions. And they don’t care about your problems.

The Reality is People Only Care About Their OWN Problems

And that is where the gold is. Find enough people that have a similar problem. Innovate. Come up with a solution that solves that problem and chances are you’ll have a thriving business.

When you start with the problem often the solution is self-evident.

That is why you should start a business with a terrible idea. It will get you thinking about problems. It will get you thinking about solutions.

If you talk to enough people, you’ll find a problem worth solving. You may have to go through a terrible idea. Maybe it will be 20 terrible ideas. But you’ll eventually find something that will work.

GET STARTED TODAY!

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