Starting 2023 Off Strong
New year, new brand story? No problem. At kubik we thrive on creative storytelling by creating unique experiences to connect our clients to their audiences.
In The Know: Experiential Event Stories is a recurring newsletter that highlights experiential events, industry insights, and resources for all things experiential. Subscribe today to stay In The Know and scroll down to see what we've been up to since the start of the year.
What We've Been Up To
Brunswick Making Waves at CES 2023 in Las Vegas
We partnered with Brunswick Corporation to build this boat-inspired booth. Check out the video of the experience on their YouTube.
Brunswick at BOOT Dusseldorf
Our Amsterdam team did two shows for Brunswick in the last couple of months; Nautic Paris was in December, and boot Düsseldorf , pictured below. BOOT is one of the biggest indoor boat shows there is. All 17 halls were in use for this show, so you can say it was massive. To highlight their brands Quicksilver and Bayliner, Brunswick choose the green and blue brand colors for the carpeted area of the 544 square metres space which displayed 12 boats. The build was a true collaboration. Our team put in place the trusses, carpets, and platforms, setting the stage for Brunswick to come in and crane all the boats into position. kubik then built the custom decks and the rest of the stands around them. There were tons of logistics involved with this build, so 8 days were allotted to get the job done.
HP at NRF 2023 (New York) + FormNext (Frankfurt)
We created an outdoor shopping mall environment to help HP showcase its products. The large booth allowed for these smaller, diverse, shop experiences throughout. One of the key elements, the canopy with the mall signage and lightbox towers, brought it all together. From computer to show, this booth, and the vignettes it created, it feels like you’re walking through a market. It is impressive no matter what angle you look at it from.?
Montreal Auto Show 2023
After 3 years, we were super happy to finally be back at the Montreal Auto Show supporting our clients Hyundai Auto Canada Corp. , Kia Canada , Lexus , and 日产 . The booths showcased some great features, like the Hockey “Take a shot to Win” game for a chance to win tickets to the Stanley Cup Final, and KIA’s “Art of Movement” interactive experience that turned a visitor’s simple movement into a piece of downloadable art.
?Cole Haan PGA
kubik had an opportunity to pull Cole Haan 's booth out of storage for the first time in 3 years. We were asked to adapt the previous assets to create an experience for them at a PGA event. Golf is a new market for Cole Haan, but their booth was not rookie at all. This execution has made a great impression on the new CH team that hasn’t worked with us before. They are really happy and are looking at creating a bigger presence next year.?
?“Sending a BIG shout out to the team of rock stars who made it happen! You have my sincerest appreciation????
What a great way to start off the new year!” – With gratitude, Jeanine Becker
kubik maltbie
Indigenous People's Experience at Fort Edmonton Park
The Indigenous Peoples’ Experience is a 29,000-square-foot immersive journey through millennia of the First Nations’ and Métis peoples’ histories, experiences, and perspectives in the Beaver Hills (present-day Edmonton) area. Using state-of-the-art multimedia and immersive technologies, these stories are placed into context through custom scenic work and the latest fabrication methods. The Indigenous Peoples’ Experience is a new, cutting-edge attraction that adds rich history and new perspective to the existing Fort Edmonton offerings by placing Indigenous voices at forefront of the story of the Edmonton area.
领英推荐
kubik maltbie provided a turnkey design / build Specialty Fit-Out for the new Indigenous People’s Experience Cultural Centre providing the thematic environments, interactive props, display content, and graphics production for both the interior and exterior spaces. Working with design firm The Nassal Company, our contracted scope included the provision of construction documentation, fabrication, and installation of all identified elements of the thematic environments, Graphics, Indigenous Reproduction Objects, Life Size Exterior Bronze Animals, and Exterior Wayfinding Signage. In addition to supplying all steel structure, millwork, scenic, faux rocks, props, Indigenous reproductions, and (assisted with) graphic design, we worked to integrate all AV, content, and architectural lighting all supplied by others.?
Royal Aviation Museum of Western Canada
The RAMWC is a place to inspire the future of aviation and aerospace of Canada and to share its heritage. The museum outgrew the hanger they called home, and so in 2018, they moved out and looked forward to a space that would be their forever home. This new space showcases their collection of over 90 aircrafts and 70,000 artifacts, texts, and photographs. kubik maltbie was brought in as a partner for the build.
TWOSE Arctic Museum
Telus World Of Science Edmonton is a broad-based science center operated by the Edmonton Space & Science Foundation. kubik maltbie partnered with Blue Rhino Design to build this new space.
kubik in the News
Sizzle Awards
kubik is one of 25 winners of Exhibitor Group 's 25 Best of Sizzle Awards. Of all the winners from the last quarter century, Exhibitor selected 25 of promos that stood the test of time. kubik’s win is for one of the best Integrated Programs for “The Brown-Bag Booth” we created for ourselves in 2009. Nice to know we can still win with a project that is 10+years old.
kubik Storyteller Series
As experiential marketing specialists, we know how important a good brand story is. We want to share ours with you by taking you behind the scenes to meet our team members. Click on the images below to meet the featured team members!
Our Latest Free E-Books
Re-Creating Corporate Spaces as Experiential Platforms
Download our free resource?to learn how corporate spaces like corporate interiors, showrooms, and executive briefing centers can become branded environments to help tell your story.
Re-Imagining Retail as Experiential Brand Marketing
Download our resource?to learn how retail environments can become spaces for community, brand engagement, and experiential marketing.
That's a wrap for our summer round-up! Remember to subscribe to our newsletter to receive notifications when our next newsletter is live.
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