Starter for Ten - Power of storytelling
As we dive into another week, we find ourselves reflecting on an essential topic that affects us all—mental health. This week's edition of Starter for Ten brings into focus the significance of World Mental Health Day, which took place on Tuesday, October 10th. However, we believe that the importance of mental health extends far beyond a single day; it should be a constant and ongoing consideration in our lives.
Mental health is a profoundly personal journey, and its manifestations can vary significantly from one person to another. This edition highlights the critical message that while managing our mental health is paramount, it's equally crucial to keep a watchful eye on those around us.?
To emphasise the power of awareness and empathy, we share an impactful video released by Norwich City FC. This video underscores the importance of being attuned to the struggles of others, even when they may not readily show their pain. It serves as a poignant reminder that we can all play a role in creating a more compassionate and understanding world.
In this week's edition, we also delve into the art of storytelling. The power of Norwich City's video was its storytelling and Peter Dines, Mercia Ventures MD, explores this further in his LinkedIn article. We also share master storyteller Bryn Thompson's book, Transformational Selling?that puts the art of storytelling at the forefront of successful selling.
Have a great week ahead.?
Alison Dwyer
Head of Marketing and Communications
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The power of storytelling - Peter Dines, MD - Mercia Ventures
Storytelling is a powerful tool that has been used for thousands of years to convey information, emotions, and ideas. If you want to break down walls with people, truly connect with them and make an impact, few things beat a well-crafted, well told story.
This week I have been at a number of events where I have either been delivering a presentation or in the audience. ?As a leader, presenting to groups of people internally and externally is part of the role and whilst I often do not relish it, I continue to work hard to try and get better at it.? I am always an admirer of great presenting and public speaking and I have come to learn that like most things in life the people who are good at it, work hard to prepare, practice and continually improve their skills.?
Transformational Selling: How to adapt your sales style in the New World
To thrive in the dynamic world of selling, it's crucial to adapt and embrace change. B2B sales have shifted from a product-focused approach to a consultative one, emphasising the importance of understanding customer needs and challenges. Unlike traditional sellers, Transformational Sellers recognise and address customer needs without assuming they are aware of their problems. Transformational Selling is the advanced and super-consultative approach demanded by the New World, revolutionising the sales landscape. With the expertise of the authors, Transformational Selling equips you with the essential tools and strategies to become a truly transformational seller.