Start Your Sustainable Bathroom Journey with GROHE This New Year
New Year, New Habits: Sustainability Starts in Your Bathroom
The new year is here, and with it comes the chance to embrace habits that make a difference. If your New Year’s resolution includes living more sustainably, we’ve got good news: the journey starts right at home—specifically, in your bathroom. Did you know nearly two-thirds of your daily water consumption happens there?* GROHE is here to help you turn small changes into big wins for the planet and your wallet.
Forget drastic lifestyle overhauls. With GROHE’s innovative products, you can seamlessly integrate sustainability into your daily routine without compromising comfort. Whether it’s brushing your teeth, washing your hands, or taking a shower, every drop can count toward a better future.
Tip #1: Create a Bathroom That’s Both Stylish and Sustainable
Sustainability should look as good as it feels, and that’s where GROHE Cubeo truly shines. With its soft square edges and a choice of chrome or matte black finishes, Cubeo faucets are designed to blend effortlessly into any style.
Big or small bathroom? No problem. Cubeo’s variety of sizes—small, medium, and extra-large—makes it easy to find the perfect fit for your space. Want a cohesive look? The Cubeo range includes bidet mixers, shower fixtures, and bath mixers that pair beautifully with the GROHE Euro Ceramics and GROHE Tempesta ranges.
Cubeo also supports sustainability. Equipped with GROHE EcoJoy technology, Cubeo reduces water consumption without compromising performance. In addition, the SilkMove ES cold start function allows exclusively cold water to flow when the lever is in the middle position, preventing unnecessary energy consumption. For a family of four, this translates to savings of up to €77 on water and €201 on energy annually, helping both your wallet and the planet.**
With Cubeo, timeless design and sustainability come together effortlessly.
Tip #2: Save Water While Showering with GROHE Tempesta
Showers should feel good—for you and the planet. GROHE’s Tempesta 110 hand showers, equipped with GROHE EcoJoy technology, limit water flow to just 5.6 liters per minute, helping you enjoy a luxurious shower with less waste. Want to take it up a notch? The Tempesta 250 shower system includes a hand shower with an integrated flow limiter, reducing water flow to 7.3 liters per minute.
For a family of four, this could mean saving up to
Pair these features with the GROHE Grohtherm 800 thermostat, which keeps water temperature steady, prevents scalding, and ensures optimal comfort while minimizing waste. Don’t forget the GROHE EcoButton, which allows full water flow only when needed—perfect for eco-conscious showering.
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Tip #3: Reduce Your Toilet Paper Usage with GROHE Sensia Pro
Think about this: in Germany, the average person uses 134 rolls of toilet paper annually.***** Producing that much paper consumes around 5,500 kWh of energy and 76,000 liters of water per ton. The solution? GROHE’s Sensia Pro shower toilets—a game-changer for personal hygiene and sustainability.
Combining the functions of a traditional toilet and a bidet, the Sensia Pro reduces toilet paper usage to a minimum. Its two adjustable shower arms cater to different personal needs, while the integrated drying function further minimizes the need for paper. It’s not just good for the planet—it’s a long-term win for your household budget, too.
Sustainability That Lasts Beyond January
With every choice you make, the savings grow—on your bills and your environmental footprint. At GROHE, sustainability is at the heart of our mission. For years, we’ve focused on innovative solutions that reduce resource consumption, cut plastic waste, and ensure long-lasting quality. Our dedication to creating products that conserve water and energy helps pave the way for a more sustainable future. Together, we can make every drop count, while contributing to a cleaner, greener world.
So why wait? Start small, start smart, and start right in your bathroom. With GROHE, sustainability is a resolution worth keeping.
Ready to make the switch? Explore the GROHE range and kick off your most sustainable year yet. Learn more here.
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*[1] Bundesverband der Energie- und Wasserwirtschaft 2024: BDEW-Wasserstatistik, Trinkwasserverwendung im Haushalt 2024
**This calculation example is based on the following parameters: a household of four people, each using the washbasin faucet for 5 minutes daily. Costs are estimated as follows: energy (electricity) €0.30/kWh, water (excluding wastewater) €0.0035/liter. Flow rates (measured at 3 bar pressure): old product flow rate: 8 l/min; new product flow rate: 5 l/min. New products feature water-saving EcoJoy and energy-saving SilkMove ES technology. GROHE does not guarantee accuracy, as the calculation depends on unpredictable factors like water/energy prices, consumer behavior, and local installations. This estimate is non-binding.
*** This calculation example is based on the following parameters: a household of four people, each showering for 7 minutes daily. The costs are estimated using the following assumptions: energy costs (electricity) €0.30/kWh, water costs (excluding wastewater) €0.0035/liter. Assumed flow rates (measured at 3 bar pressure): old product flow rate: 12 l/min; new product flow rate: 7.3 l/min. The new products are equipped with water-saving EcoJoy technology. GROHE does not guarantee the accuracy or reliability of the results, as the calculation depends on many unpredictable factors and is therefore non-binding. It particularly depends on water and energy prices, consumer behavior, and the technical conditions on site.
***** This calculation example is based on the following parameters: a household of four people, each showering for 7 minutes daily. The costs are estimated using the following assumptions: energy costs (electricity) €0.30/kWh, water costs (excluding wastewater) €0.0035/liter. Assumed flow rates (measured at 3 bar pressure): old product flow rate: 12 l/min; new product flow rate: 5.6 l/min. The new products are equipped with water-saving EcoJoy technology. GROHE does not guarantee the accuracy or reliability of the results, as the calculation depends on many unpredictable factors and is therefore non-binding. It particularly depends on water and energy prices, consumer behavior, and the technical conditions on site.
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