Start Your Engines
Association of Pickleball Players
An inside look at the world of pickleball from the APP Tour — The World's First, The World's Best.
In today’s edition:
The 2025 APP Tour is off to the races, and is full throttle ahead for its second event of the season. This week, we’re heading to the Birthplace of Speed — Daytona Beach, Florida — for the APP Vlasic Classic – Daytona Beach.
The world’s first and world’s best pickleball tour is bringing five days of elite pickleball action at the venerable Pictona at Holly Hill, home to 49 pickleball courts and one of the premier championship court setups in the entire sport. Pictona will be the place to be this week!
Pickleball players from around the world will hit the courts to battle for hardware, featuring amateurs of all ages, pickleball’s elite pros, the AARP Champions (50+) and Masters (60+) Divisions and the Humana Cup competition.
Read more here.
Tune In
Live coverage from the APP Vlasic Classic - Daytona Beach starts this Thursday, Feb. 6, on APPTV on YouTube.
Tune in for all the action from Championship Court and the Players Court all weekend long. Watch on APPTv on YouTube, Facebook, and Court Sports Network.
领英推荐
APP And Humana Announce Multi-Year Partnership Extension
The APP has announced a multi-year extension of its partnership with leading health and well-being company Humana Inc. as the official healthcare partner of the APP Tour. Humana has joined forces with the world’s first pickleball tour on a variety of initiatives, including the return of the season-long Humana Cup pro player competition and title sponsorship of the season-opening 2025 Humana APP Fort Lauderdale Open.
“We are proud to see our partnership continue to grow with Humana, who are steadfast supporters of pickleball and the sport’s role in a healthy lifestyle,” said APP Chief Revenue Officer Ryan McSpadden. “Together, we’ll continue to share the benefits of pickleball for staying active and maintaining good health, both on and off the court.”
"This exciting opportunity not only builds upon our already successful partnership with APP but also our strong commitment to putting health first for our members and the communities we serve," said Humana Chief Marketing Officer Jennifer Ilecki. “Supporting the APP – along with its groundbreaking initiatives and competitions – showcases the importance of staying active for both physical and mental fitness. Whether you are a professional player, new to the sport, or prefer to come out and watch or volunteer at a tournament, pickleball offers something for everyone.”
Check out the feature article in Sports Business Journal here.
We’re back in Sacramento!
Player registration is now officially open for the 2025 APP Sacramento Open.
Don’t miss this Golden Ticket tournament in the Golden State. Register here.