Start the year with a reality check!

Start the year with a reality check!

Your brand is the sum of the most distinguishable truths people have with your business. Understand, measure and protect it.

Brands with clarity understand why they exist and are built from the inside out because they recognise people want to contribute to something much bigger than themselves. Does your company have a clear and connected purpose? If so, does it tap into this desire? Who in your organisation are the real change-makers?

Collective insight is key in determining the state of clarity, consciousness and tracking the pervasion of purpose and meaning within your organisation. With this in mind, The Brand Clarity Assessment Tool enables every person within the organisation to have a voice.

Developed with experts in human behaviour, change management, brand leadership, communications, and experience design, The Brand Clarity Assessment Tool supports your company's positive growth and transformation towards a more transparent future. If you have already embarked on this journey or recognise the need to start, the assessment tool will give you the visibility and advice needed to take your organisation further.

Is your purpose on purpose?

How clear is your brand?

Awareness and visibility are crucial to progress. Use the assessment tool to diagnose where your brand sits on its journey to purpose actuality.

How can you move towards a clearer future?

Mobilise your people towards a collective purpose and vision. Identify and build internal believers, receive guidance, track and measure your progress over time.

Measure your brand's clarity against six pillars.

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The Brand Clarity Assessment Tool is designed to help your organisation review and develop self-awareness. By listening to your stakeholders, assess how far awareness is showing up through your brand experience. Through online engagement, the survey evaluates your organisation against six pillars of brand clarity:

  1. Higher Purpose;
  2. Purpose-driven Strategy;
  3. Intrinsically Engaged Employees;
  4. Empathically Aligned Customers;
  5. Conscious Communications; and
  6. Agility and Responsiveness.

Gain collective insights.

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Invite your entire team and other stakeholders to participate.

Conscious change and brand trust?begin?from the inside—for?your?organisation, this means your people. If you're a?business leader,?The Brand Clarity Assessment Tool enables you to invite your entire team to assess your organisation and receive a collective?insight report.?

You'll receive overall results as well as insights into departments and roles.?Because when employees are empowered to contribute and be heard, they feel more connected and motivated to work towards your purpose and growth together.

Receive clear recommendations.

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Receive recommendations based on your results to empower your journey towards clear and conscious growth.

A sense of progress keeps us motivated?and on track. We've partnered with experts from around the world to develop recommendations for growth across vital measures of brand impact. Once a team survey has been completed, you'll receive tips and advice to improve in each area. You can also re-assess to track progress over time and receive new recommendations to enable ongoing growth.

The goal is for your organisation to become more self-aware, employees more engaged in the journey, customers more committed, and better business and?brand impact performance.?

Key outcomes:

  • Build stronger teams and partnerships;
  • Create a deeper understanding of each of the six pillars of brand clarity;
  • Uncover the more profound expression and experience of higher purpose and values;
  • Increase organisational transparency and build trust with stakeholders;
  • Encourage a new mindset and knowledge in the organisation;
  • Provide a new lens to evaluate business and brand strategies.

Let's get started.

Gain the visibility and advice needed to grow further, together.

With the UAE Government's commitment to sustainability, championing local and regional business towards a more conscious future, The Brand Clarity Assessment Tool is an excellent platform to engage your teams, assess brand clarity, and move your organisation towards a more transparent future.

For more information or to schedule a demo, please visit firstwaterbrands.com/brand-clarity-assessment

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