Start With Why: How Great Leaders Inspire Everyone To Take Action

Simon Sinek explains what it means to start with WHY, and how it can create true, lasting success for you and your business.??

You can motivate people through carrots and sticks or manipulations. Although they work, their effects are short-term and costly over time. To make people want to go the extra mile, you must touch them differently. Great leaders – like Steve Jobs, the Wright brothers, and Martin Luther King – inspire people with a deeper sense of purpose or belonging. When you develop a lasting relationship built on loyalty, followers will stick by you even when you slip up, or better options emerge.?

GOLDEN CIRCLE?

The Golden Circle helps us to understand why we do what we do.?The most impactful and inspiring leaders and organizations communicate from the inside out. They start with WHY, and the WHATs merely prove their beliefs.?

You need three components in the correct sequence to succeed: 1. the Clarity of WHY, 2. the Discipline of HOW, and 3. Consistency of WHAT. A strong WHY offers reasons for people to buy and allows you to offer a wide range of WHATs as a manifestation of your cause. For example, Steve Jobs and Steve Wozniak created Apple to start a revolution, not to sell computers.??

WHY AND HUMAN BIOLOGY?

All humans have a biological need to belong, and we are willing to go out of our way to get that feeling. Our limbic brain oversees our decisions and is also part of our brain in charge of feelings like trust and loyalty.?Decisions that start with WHY win hearts and minds.??

APPLICATION?

You can apply Golden Circle to create a following, a tipping point, and finally, Create lasting success.?

1. Build trust: People start to trust you when they understand your beliefs (WHY) and can see that your actions (HOW) and results (WHAT) are aligned with your beliefs.?

2. Find those who believe: Common values and beliefs hold people together and build a strong and trusting organization. Start by finding passionate people for your WHY (your belief, cause, or purpose) before assessing if they have the right skill sets and experience.??

3. Rally those who believe: Once you have identified passionate people, create the right environment where people feel a sense of belonging and feel safe to take risks, seek advice, and depend on others for support.?

4. Create a tipping point: Focus on the 15-18% of innovators and early adopters who believe what you believe and want to incorporate your ideas and products into their lives. To inspire and create loyalty, you need charisma and conviction, which comes from the clarity of your WHY. You can then amplify your WHY to reach enough people.?

5. Create lasting success: Most of our organizations will reach a point when our WHY gets fuzzy and no longer aligned with our WHAT. The book provides recommendations on how to maintain your alignment as you grow.?

In summary, Great leaders and organizations can create sustainable change by inspiring others. In the process, they create loyal followers who stick with them through thick and thin so that they can create success again and again. You can start with WHY to create true, lasting success for you and your business.??

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