“Start with Why” — The Golden Circle

Just I finished reading the book "Start with Why" written by my favorite Simon Sinek.

This book is having a why, a how and a what. This is an interesting point. No.of companies know their what and how , but no why(Sometimes no clear their why).

The Golden Circle:

Simon Sinek’s Start with Why introduces the “Golden Circle” framework to explain how great companies like Apple, Southwest and others narrow their focus. They start with their “why” to create rational product and service experiences aligned to their purpose.

Layers of Golden Circle:

· Why — Why do you do what you do? What’s your purpose?

· How — How do you do what you do to fulfill your purpose?

· What — What do you do? What’s your product or service?

Sinek points , companies should start with their “why” (purpose) and fill that into the “how” (people, process, technologies) to deliver the “what” (product or service). It seems logical, but no.of organizations start backwards, and focus on the “what” without a clear sense of the “how” — and definitely not the “why.”

But people to buy the product why you do something. Not what you do. Not how you do it.

The golden circle is a framework to help to maintain focus on your initiatives.

So, if you’re starting a company, start with WHY. If you’re building a new product, start with WHY. If you’re leading a team or an organization, start with WHY. Remember that “People don’t buy WHAT you do; they buy WHY you do it.”

Thanks for Reading,

Regards,

Ponnumani Gurusamy.