START WITH WHAT HOW AND THEN WHY

START WITH WHAT HOW AND THEN WHY?

In strategic sales management's point of view it means that your WHAT (Goal, Budget, Target) HOW (Process & Actions) and WHY (Purpose & Consequences) have to be consistent. They all need to work together in harmony to achieve peak performance. Your higher management and company leaders can detect inconsistencies, and when they do, they feel sales person is an average performer or incompetent to complete the task or achieve targeted numbers.

In order to create harmony among WHAT, HOW, and WHY, you need to work hard and strategically to drive better results in sales. It is utmost important to understand and get clarity of WHAT to work on, HOW to with Discipline and Process supported by WHY the purpose and consequences.

Every leader of a company knows their WHAT (Products, Goals, Budget, Targets). They figure out HOW they are going to get what they decide to do based on their UVP and their TOWS. However there are many companies who well articulate their WHY?(Purpose & Reasons) .?Since the WHAT is the easiest to know and articulate, therefore I more emphasis on HOW and suggest to START WITH WHAT . Then discuss and plan HOW, and then talk about WHY. In sales the Why has to be addressed for better results because of it's personnel and professional aspects. So I?always advocate to Start with WHAT, discuss and plan the HOW, and then end with WHY.

At your sales success, #StartWithWhat #jugalraytraining

Jugal Ray

www.jugalraytraining.com