Start A Virtual Store Now!

Covid-19 Stopping You from Opening A Brick-And-Mortar Business? So, Go Online Then…

Because of the potential fears and limitations, many would-be business owners might have in their heads right now, with the whole ‘new normal’ reality, maybe starting an online business would be the way for some of you at this moment?

So, if you’re seriously thinking about becoming an online entrepreneur, let me share with you a proven recipe for succeeding with an e-commerce site:

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People just starting out make the common mistake of looking for a product first, then only looking for a market. Instead, find people who are searching for a solution to a problem and the internet makes this kind of market research easy! Visit online forums to see questions people ask and the problems they're trying to solve. Do research to find keywords that a lot of people are searching, but don't have a ton of competition with other sites.

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Arouse interest with compelling headlines. Describe the problem(s) your product solves and establish credibility as a solution for this. Add testimonials from any users of your product. Throughout your copy, focus on how your product or service is uniquely able to solve people's problems or make their lives better.

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Once you've got your market and product, design your business’ website. Remember to keep it simple. Remember you have less than five seconds to grab someone's attention -- or, they're gone for good. So, remember:

· Choose one or two plain fonts on a white background

· Make your navigation clear and simple, and consistent

· Only use graphics, audio or video if they enhance your message

· Include an opt-in offer so you can collect e-mail addresses

· No more than two clicks between potential customer and checkout

· Your website is your online storefront, so make it customer-friendly.

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Pay-per-click (PPC) advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices, and selling approaches.

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People use the internet to find information. So, give away free, expert content in articles, videos or any other content that people will find useful. Distribute these on online article directories or social media sites and include "send to a friend" links for good content on your website. Always include a link to your site with each tidbit of information so you'll reach new readers. Even better, sites that post your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings!

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By building an opt-in list, you're creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them an email! That means:

· You're giving customers something they've asked for

· You're developing lifetime relationships with them

· The response is 100 percent measurable

· Email marketing is cheaper and more effective than print, TV or radio because it's highly targeted

· Any site visitor opting into your list is a very hot lead

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Developing every customer's lifetime value is a crucial internet marketing strategy. Remember, a big percentage of people who have purchased from you once will buy from you again if you follow up with them. So, use back-end selling and upselling to get them to buy again:

· Offer products that complement a client’s original purchase

· Electronic loyalty coupons customers can redeem on their next visit is a must

· Reward your customers for their loyalty and they'll become your best friend!