Start at the very begining....what do you want?

The very first thing you should consider when you want to start turning your LinkedIn account into a profit generating machine is what it is you want to get out from your time and energy spent on LinkedIn. You may be looking to use it to find a job, to promote yourself, to promote your business and services, as a publishing platform, as a credibility builder or just to get more leads, convert more business and generate more profit.

All these things are possible and in future articles I will teach you how to set up the profile on LinkedIn properly to give you the best chance possible to do all the above and more.

The hidden secret in using LinkedIn apart from it being a superb medium for creating great and compelling marketing messages is that it enables you to seek out, connect with and grab your ideal client’s attention and draw them into a conversation so that you have a much better chance to do business with them.

Knowing the secrets is one thing actually having the time, energy and inclination to actually do the things needed is another. We run full training and management services to help you get the best out of your time on LinkedIn. A lot of the tools you need are here on this blog and will be added to as things grow and change. My ultimate goal is to empower you so that we can all do more business.

Right, now you know what you want to achieve, how are you going to be perceived by the people looking for what it is you do?

Next you really need to spend a little time reviewing your personal brand, or the identity that you put across in all your marketing. I will talk about extensively in other posts and on what is the main point of all good marketing and that to keep in the forefront of our mind that people want what they want not what you want and they do business with people they know like and trust so you have to establish likeability and trust through the way you portray your identity or brand.

So who are you really and what does your service or product do to solve the problems your customers have, I hope you know this already but get it down on paper if you have not as this will solidify some of the elements of communication you will need a little later when we talk about how to set up your profile correctly.

If you want to know more then drop over to www.linkedtoprofit.co.uk to get the full picture!