Start Using a Digital Dashboard

In business, you’ve got the bottom of the funnel – that’s when sales are about to hit your account.

You’ve built trust.

You’ve built relationship.

And you can capitalise on that.

In fact, that’s where you want to focus if you need sales fast.

But don’t discount the top of the funnel, because if you do… eventually you won’t have any sales at the bottom of the funnel.

What is the top of the funnel?

It’s awareness… things like retargeting pixels, that eventually drive people down to the middle of your funnel (when they log in for your whitepaper, for instance).

You want to be measuring all of these things.

Pixels to your site.

Visitors to your site.

Whether people are returning to your site.

Number of downloads of your content.

Types of downloads

Open rate.

Click through rate.

If you don’t, it’s like flying an aeroplane without the controls.